Senior Associate - Public Relations

Pepper Communications Group; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Pepper Communications Group is seeking a Senior Associate to drive media relations, research, and content development for its clients. You will ensure effective execution of PR programs, maintain required documentation, and assist in training junior team members.

Location: Bangalore, Mumbai, Delhi with travel as needed. The ideal candidate has 4+ years in a reputed Indian PR agency, strong sector knowledge, and excellent writing and mentoring abilities.

Qualifications

• Minimum 4 years’ experience in a reputed Indian PR agency.
• Strong media relations across at least two sectors.
• Basic knowledge of AI/LLM tools (ChatGPT, Bard, Writesonic) with willingness to learn.
• Excellent communication, research and interpersonal skills.
• Creative thinker with strong writing and editing abilities.
• Organized with ability to manage multiple projects.

Responsibilities

• Implement integrated marketing communications spanning PR, social media, and visuals.
• Support strategy development with research, media intelligence and data.
• Ensure deliverables meet client requirements and strategy.
• Lead or assist in client servicing and day-to-day communications.
• Mentor junior team members and align work with strategic direction.
• Develop business presentations for current and prospective clients.
• Maintain high quality of work and compliant processes.
• Build relationships with media and influencers; monitor trends.
• Analyze PR/digital campaign results and identify gaps.
• Produce reports for the company or clients.
• Support company initiatives and optimize resource use.

Skills

Media relations

Research

Content development

Strategic planning

Writing

Editing

Team mentoring

Client servicing

Public relations

Tools

ChatGPT

Bard

Writesonic

Job description

The Senior Associate will be responsible for media relations, research, and content development, ensuring the strategies are executed effectively for the company’s clients, maintaining required documentation, and providing assistance to train junior team members.

Preferable Sector Knowledge: Technology / Healthcare / F&B / Automotive / Alcobev

KRAs

• Responsible for implementing integrated marketing communications programs, which extend to public relations, social media, and visual communications
• Assist in the development of required strategies by providing the necessary research, media intelligence, or other information
• Ensure the required deliverables are met effectively, as per the client's requirements and the strategy
• Lead/assist in client servicing, managing day-to-day communications with clients
• Assist the manager train / mentoring the team, and ensure the team is aligned toward the strategic direction of the company and its clients
• Assist in developing business presentations for the organization's current and prospective clientele
• Responsible for maintaining the quality of work and all processes are duly followed
• Maintain a strong relationship with key media publications, and influencers, and monitor ongoing trends, topics, news, and other relevant information
• Analyze PR or digital campaign results, responses, and gaps
• Develop reports as required for the company or its clients
• Support implementation of company initiatives and work closely with management to optimize the effectiveness of the resources and investments.

The Ideal Candidate Should

• Have proven work experience of at least 4 years in a reputed public relations agency in India
• Strong media relations in at least 2 sectors
• Basic knowledge of AI / LLM tools such as ChatGPT, Bard, Writesonic and so on (further training will be provided by the Company).
• Possess strong communication, research & interpersonal skills
• Be highly creative and possess strategic planning skills, exceptional writing, and editing skills
• Possess the energy and drive to accomplish goals, meet deadlines, and find solutions
• Must be highly organized and have the ability to handle multiple projects simultaneously
• Ability to collaborate and communicate effectively with internal and client teams at all levels
• Flexibility, Determination, and ability to cope under pressure
• Be willing to travel on deputation/transfer/assignment to any of the company’s branch/liaison offices in India or abroad.

Location: Bangalore, Mumbai, Delhi

Contact: [e-mail]