Senior Analyst, Marketing Measurement

Exemplar Luxury Group; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical, Vision & Dental benefits

Employee discount

Career progression opportunities

Work-life balance culture

Job summary

Exemplar Luxury Group is seeking a Marketing Analytics Analyst to drive business results through world-class analytics for Saks’s cross-banner campaigns and all-channel promotions on the Saks.com business channel. You will extract insights and provide customer-centric recommendations, partnering with Marketing and Merchandising to optimize revenue.

The role requires 3–5 years in SQL, Python, data visualization (Tableau) and web analytics (Adobe Analytics).

Qualifications

• Bachelor's degree in Business, Marketing or a quantitative field.
• 3–5 years experience in SQL and Python.
• Experience with data visualization tools (Tableau, Power BI).
• Experience with web analytics tools (Adobe Analytics).
• Strong Excel skills; VBA a plus.

Responsibilities

• Act as the primary analytics liaison for Marketing and Media teams.
• Own and manage marketing and merchandising performance reporting.
• Conduct statistical analyses and develop dashboards to address key business questions.
• Support marketing and media measurement initiatives as needed.
• Ensure accurate media tracking and lead process improvements.

Skills

SQL

Python

Tableau

Adobe Analytics

Excel

Education

Bachelor's degree in Business or quantitative field

Tools

Tableau

Power BI

VBA

Job description

Role Summary

The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support Saks’s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves

Job Description

Role Summary

The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support Saks’s strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves

Key Qualifications

• Bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
• 3 to 5 years of experience in SQL, command-line statistical analysis software (Python), Data Visualization (Tableau) and working with web analytics packages (e.g. Adobe Analytics)
• Strong Microsoft Excel skills. Ability to code macros in VBA a plus.
• Proven ability to apply findings to business problems to lift revenue and profits.
• Strong marketing analytics acumen. Understanding of MMM, MTA a plus.

Role Desciption

Below is a list of the major tasks, duties, and responsibilities performed by this position

Performance Analytics & Reporting (60%)

• Act as the primary analytics liaison for Marketing and Media teams.
• Own and manage marketing and merchandising performance reporting.
• Conduct statistical analyses and develop dashboards to address key business questions.
• Support marketing and media measurement initiatives as needed.
• Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness.
• Create executive-ready presentations summarizing insights and strategic recommendations.
• Build and automate reports and dashboards that deliver ongoing value to the organization.

Web & Media Analytics Operations (40%)

• Manage business aspects of Adobe Analytics, Monitor clickstream data and user behavior to detect conversion issues and support timely resolution with technical teams.
• Serve as a cross-functional resource for Adobe Analytics inquiries and troubleshooting.
• Partner with marketing and merchandising teams to address tracking issues, implement new analytics requirements, and deliver impactful reporting.
• Contribute to the development and execution of on-site A/B testing strategies.

Your Life And Career At Exemplar Luxury Group

• Exposure to rewarding career advancement opportunities.
• A culture that promotes a healthy, fulfilling work/life balance.
• Benefits package for all eligible full-time employees (including medical, vision and dental).
• An amazing employee discount.

Exemplar Luxury Group is an equal employment opportunity employer and is committed to providing reasonable accommodations to applicants with disabilities. If you are interested in applying for employment with Exemplar Luxury Group and would like to request special assistance or an accommodation, please contact [e-mail].