Senior Analyst, Marketing Measurement

186 NEIMAN MARCUS GROUP TECHNOLOGY SERVICES PRIVATE LIMITED (INDIA); India; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Exemplar Luxury Group is seeking a data-driven analytics professional to drive business results through world-class analytics across the Saks.com business channel.

You will lead marketing analytics initiatives, develop dashboards, and provide customer-centric recommendations by leveraging SQL, Python and Tableau with Adobe Analytics data.

Qualifications

• Bachelor’s degree in business, marketing or a quantitative field.
• 3–5 years of experience in SQL, Python, data visualization, and web analytics.
• Strong Excel skills; VBA macros a plus.

Responsibilities

• Act as the primary analytics liaison for Marketing and Media teams.
• Own and manage marketing and merchandising performance reporting.
• Conduct statistical analyses and develop dashboards to address key business questions.
• Support marketing and media measurement initiatives as needed.
• Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness.
• Create executive-ready presentations summarizing insights and strategic recommendations.
• Build and automate reports and dashboards that deliver ongoing value to the organization.
• Manage Adobe Analytics; monitor clickstream data and troubleshoot issues.
• Collaborate with teams to address tracking requirements and run on-site testing.

Skills

SQL

Python

Tableau

Adobe Analytics

Excel

VBA/macros

MMM

MTA

Marketing analytics

Education

Bachelor's degree in Business or Marketing

Tools

Adobe Analytics

Job description

Job Description: Role Summary:

The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support Saks's strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across the saks.com business channel. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves

Key Qualifications:

• Bachelor's degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics
• 3 to 5 years of experience in SQL, command-line statistical analysis software (Python), Data Visualization (Tableau) and working with web analytics packages (e.g. Adobe Analytics)
• Strong Microsoft Excel skills. Ability to code macros in VBA a plus.
• Proven ability to apply findings to business problems to lift revenue and profits.
• Strong marketing analytics acumen. Understanding of MMM, MTA a plus.

Role Desciption:

Below is a list of the major tasks, duties, and responsibilities performed by this position

Performance Analytics & Reporting (60%)

• Act as the primary analytics liaison for Marketing and Media teams.
• Own and manage marketing and merchandising performance reporting.
• Conduct statistical analyses and develop dashboards to address key business questions.
• Support marketing and media measurement initiatives as needed.
• Ensure accurate media tracking and lead process improvements to enhance reporting effectiveness.
• Create executive-ready presentations summarizing insights and strategic recommendations.
• Build and automate reports and dashboards that deliver ongoing value to the organization.

Web & Media Analytics Operations (40%)

• Manage business aspects of Adobe Analytics, Monitor clickstream data and user behavior to detect conversion issues and support timely resolution with technical teams.
• Serve as a cross-functional resource for Adobe Analytics inquiries and troubleshooting.
• Partner with marketing and merchandising teams to address tracking issues, implement new analytics requirements, and deliver impactful reporting.
• Contribute to the development and execution of on-site A/B testing strategies.

Your Life and Career at Exemplar Luxury Group:

• Exposure to rewarding career advancement opportunities.
• A culture that promotes a healthy, fulfilling work/life balance.
• Benefits package for all eligible full-time employees (including medical, vision and dental).
• An amazing employee discount.

Exemplar Luxury Group is an equal employment opportunity employer and is committed to providing reasonable accommodations to applicants with disabilities.

Exemplar Luxury Group is a world-renowned luxury ecommerce destination. The company's unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. On its website and app, Exemplar Luxury Group offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Exemplar Luxury Group for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.