Senior Analyst – Business Analytics

Sanofi; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sanofi Hyderabad seeks a Senior Analyst – Business Analytics to drive end-to-end analytics for Go-To-Market capabilities. Key work includes building marketing mix and demand models, evaluating promotion ROI, and guiding cross-functional decision making with advanced analytics.

You will work with US Advanced Analytics, leveraging Python/SQL, Bayesian models and time-series methods to produce actionable insights for commercial teams. Travel may be required as per business needs.

Qualifications

• Bachelor’s or Master’s degree in Information Science, Operations, Management, Statistics, Decision Sciences, Engineering, Life Sciences or Business Analytics.
• 4–6 years of pharma commercial analytics or related analytics experience.
• Strong foundation in statistics, ML concepts and data-driven decision making.

Responsibilities

• Lead marketing and sales analytic projects using AI/ML to support commercial excellence.
• Develop demand and patient models, MMM and related analytics.
• Evaluate promotion effectiveness using MMM, ROI analysis and multi-channel modeling.
• Optimize resource allocation and run scenario simulations.
• Perform customer segmentation and market performance analysis.
• Ensure robust metrics for model inputs/outputs and deliver high-quality analyses.

Skills

Marketing Mix Modelling

AI/ML techniques

Python programming

SQL

Time series analysis

Hypothesis testing

Data visualization

Customer segmentation

Bayesian models

Model evaluation

Education

Bachelor’s or Master’s in Information Science/Statistics/Engineering/Business Analytics

Tools

Python

SQL

Tableau/Power BI

TensorFlow/PyTorch

Job description

Senior Analyst – Business Analytics

Location: Hyderabad

Travel: Travel required as per business need

Job type: Permanent and Full time

About The Job

Go-To-Market Capabilities (GTMC) Hub is an internal Sanofi resource organization based in Hyderabad, India and is set up to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions . GTMC strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations in Sanofi globally.

At our Sanofi we are leveraging analytics and technology, on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision-making that will allow us to tackle some of the world’s greatest health threats. Within our Insights & Analytics organization we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management.

Deliverables support planning and decision making across multiple functional areas such as finance, manufacturing, product development and commercial. In addition to ensuring high-quality deliverables, our team drives synergies across the franchise, fosters innovation and best practices, and creates solutions to bring speed, scale and shareability to our planning processes.

We are looking for a senior analyst to support our US Advanced Analytics team. Robust analytics is a priority for our businesses, as the product potential has major implications to a wide range of disciplines. It is essential to have someone who understands and aspires to implement innovative analytics techniques to drive our insights generation across GBUs.

Key Responsibilities

• Lead marketing and sales-related problem-solving activities, leveraging AI/ML techniques
• Develop models (demand and patient, MMM, etc.) using key business insights to support commercial excellence
• Evaluate the effectiveness of various promotion and marketing programs in the US leveraging Marketing Mix Models (Bayesian Models) / Promotion response model / ROI analysis; Impact of channel dynamics: Field Force/Multi-channel modeling
• Optimize promotion resource allocation; scenario-based simulation
• Perform customer segmentation, market performance analysis/trend break detection, HCP/DTC media channel effectiveness, patient prediction and drivers analsyes
• Responsible for consistent metrics as inputs and outputs of models
• Prepare high-quality, accurate analysis using cutting-edge analytical methods

Processes

• Frame the key marketing questions to guide analysis and work plan
• Communicate model results and implications to business partners
• Ability to work cross-functionally, gather requirements, analyze data, and generate insights and reports that can be used by the business
• Contribute to overall quality enhancement by ensuring high standards for the outputs produced by the team
• Secure adherence to compliance procedures and internal/operational risk controls in accordance with all applicable standards
• Use latest tools/technologies/methodologies and partner with internal teams to continuously improve data quality and availability by building business processes that support global standardization

Stakeholder Management

• Work collaboratively with the stakeholder teams to prioritize work and ensure timely delivery of requests
• Partner with marketing, media, and commercial stakeholders to answer key business questions and support strategic decision making

Technical Skills

• Expert in end-to-end delivery of Marketing Mix Modelling projects
• Proficiency in statistical concepts like hypothesis testing, regression analysis, time series analysis, and probability theory
• Understanding of mathematical concepts like linear algebra, calculus, and optimization
• Expertise in machine learning algorithms (supervised, unsupervised, and reinforcement learning).
• Experience with data mining techniques like clustering, classification, and association rule mining.
• Knowledge of feature engineering, model selection, and hyperparameter tuning.
• Fluency in programming languages like Python (with libraries like NumPy, Pandas, Scikit-learn, TensorFlow, and PyTorch)
• Ability to write efficient and clean code for data manipulation, analysis, and model development.
• Strong analytical skills to identify patterns, trends, and anomalies in data.
• Ability to break down complex problems into smaller, manageable steps.
• A curious and inquisitive mindset to explore data and discover new insights.
• Strong project management abilities; capable of prioritizing and leading multiple projects simultaneously
• Working experience of Python and SQL
• Excellent planning, design, project management and documentation skills
• Excellent management of customer expectations, listening, and multi-tasking skills.
• Experience with US pharmaceutical datasets (e.g. IQVIA, Symphony, Komodo, Veeva, Salesforce)
• An aptitude for problem solving and strategic thinking
• Ability to synthesize complex information into clear and actionable insights
• Proven ability to work effectively across all levels of stakeholders and diverse functions
• Solid understanding of pharmaceutical development, manufacturing, supply chain, sales and marketing functions

Good-to-have Skills

• Experience with cloud platforms like AWS, GCP, or Azure and knowledge of cloud-based data services and tools.
• Experience with machine learning operations, including model deployment, monitoring, and retraining.
• Understanding of data pipelines, data warehousing, and data lakes.
• Proficiency in data visualization tools like Tableau, Power BI, or Python libraries (Matplotlib, Seaborn).
• Proficiency with Generative AI tools and prompt engineering - Hands-on experience with LLMs and AI platforms to support analytical tasks and data-driven solutions.

Experience

4-6 years of relevant work experience with solid understanding of principles, standards, and best practices of Pharma Commercial Analytics, including Business Analytics

Education

Bachelors or Masters degree in areas such as Information Science/Operations/Management/Statistics/Decision Sciences/Engineering/Life Sciences/ Business Analytics or related field

Soft skills

Strong learning agility; Ability to manage ambiguous environments, and to adapt to changing needs of the business; Good interpersonal and communication skills; strong presentation skills is a must; Team player who is curious, dynamic, result oriented; Ability to operate effectively in an international matrix environment, with ability to work across time zones; Demonstrated leadership and management in driving innovation and automation leveraging advanced analytical techniques

Languages

Excellent English communication skills – written and spoken

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