Associate Director – Paid media

Social Beat; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Social Beat is seeking a Senior Digital Media Manager in India to lead media planning and campaign execution across Search, Display, Video, and UAC/Mobile, with direct buying focus and programmatic exposure. The role emphasizes analytics and strategic thinking to drive cutting-edge digital media strategies for leading brands.

You will mentor junior staff, coordinate with clients and internal teams, and manage budgets to deliver flawless plans and measurable results in a fast-evolving industry.

Qualifications

• 7+ years of experience in media technology platforms.
• Understanding of media basics and concepts.
• Working knowledge of Syndicated tools (GA, GDS, GTM, etc).
• Understanding of optimization platforms & trafficking platforms.
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
• Team player
• Thinks Strategically

Responsibilities

• Creating and presenting strategic digital media plans based on sound analytics, supported by data.
• Developing innovative solutions to continuously position as a cutting edge source for digital media strategy.
• Deploying appropriate technology platforms to find and engage with key target audience segments.
• Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
• Develop the annual plan of strategy for the client
• Fair understanding of performance marketing & therefore, lead performance planning & execution
• Mentoring the junior team members
• Manage and engage with client counterparts and internal account teams for key account assignments
• Participate in new business pitches, etc.
• Manage & onboard media publishers
• Ensure plans are executed flawlessly
• Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
• Lead and manage the budget and client billing process

Skills

Media planning

Analytics

GA/GDS/GTM

Optimization platforms

MS Office

Team player

Strategic thinking

Tools

GA

GDS

GTM

Job description

Social Beat www.socialbeat.in

Position Summary

We are looking for an analytically minded, Senior Digital Media Manager for Social Beat Digital Marketing Agency to focus on developing, executing, optimize campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus. We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas

• Creating and presenting strategic digital media plans based on sound analytics, supported by data
• Developing innovative solutions to continuously position as a cutting edge source for digital media strategy
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
• Develop the annual plan of strategy for the client
• Fair understanding of performance marketing & therefore, lead performance planning & execution
• Mentoring the junior team members
• Manage and engage with client counterparts and internal account teams for key account assignments
• Participate in new business pitches, etc.
• Manage & onboard media publishers
• Ensure plans are executed flawlessly
• Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings
• Lead and manage the budget and client billing process

Skills

• 7+ years of experience working in media technology platforms.
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
• Understanding of optimization platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
• Team player
• Thinks Strategically

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.