Senior Adobe Target Consultant

First Meridian Business Services; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

First Meridian Business Services is seeking an experienced Adobe Target Senior Consultant to lead personalization, A/B testing, and optimization initiatives in our digital optimization practice. You will design and execute tests and campaigns using Adobe Target, and collaborate with analytics, product, and marketing teams to drive performance.

The ideal candidate has 5+ years of hands-on experience with Adobe Target and Adobe Experience Cloud, strong knowledge of A/B testing, MVT, and audience

Qualifications

• 5+ years’ experience with Adobe Target and Adobe Experience Cloud.
• Proficient in JavaScript, HTML, CSS, and web tech.
• Experience with audience management and customer journeys.

Responsibilities

• Design, develop, and execute A/B tests, multivariate tests, and personalization campaigns using Adobe Target.
• Gather business requirements and translate them into Target solutions.
• Implement and configure Adobe Target activities using Form-Based and Visual Experience Composer (VEC).
• Create audience segments and targeted experiences leveraging Adobe Experience Platform (AEP), Adobe Analytics, and Customer Journey Analytics.
• Partner with business, product, analytics, and development teams to drive optimization strategies.
• Analyze test results, generate insights, and provide recommendations for performance improvement.
• Ensure compliance with tagging and implementation best practices using Adobe Launch/Tags.
• Mentor junior consultants and provide technical guidance.

Skills

Adobe Target

Adobe Experience Cloud

A/B Testing

MVT

Personalization

Adobe Analytics

Adobe Launch

AEP

JavaScript

HTML/CSS

Audience management

Client-facing

Education

Bachelor’s degree in Computer Science/Information Technology

Tools

Adobe Target

Adobe Analytics

Adobe Launch

AEP

Job description

Role Summary:
We are seeking an experienced Adobe Target Senior Consultant to lead personalization, A/B testing, and optimization initiatives. The ideal candidate will have strong expertise in Adobe Experience Cloud, Adobe Target implementation, audience segmentation, experimentation, and digital marketing optimization.

Key Responsibilities

• Design, develop, and execute A/B tests, multivariate tests, and personalization campaigns using Adobe Target.
• Gather business requirements and translate them into Target solutions.
• Implement and configure Adobe Target activities using Form-Based and Visual Experience Composer (VEC).
• Create audience segments and targeted experiences leveraging Adobe Experience Platform (AEP), Adobe Analytics, and Customer Journey Analytics.
• Partner with business, product, analytics, and development teams to drive optimization strategies.
• Analyze test results, generate insights, and provide recommendations for performance improvement.
• Ensure compliance with tagging and implementation best practices using Adobe Launch/Tags.
• Mentor junior consultants and provide technical guidance.

Required Skills

• 5+ years of experience in Adobe Target and Adobe Experience Cloud.
• Strong knowledge of A/B Testing, MVT, Personalization, and Optimization.
• Hands‑on experience with Adobe Analytics, Adobe Launch, and AEP.
• Proficiency in JavaScript, HTML, CSS, and web technologies.
• Experience with audience management and customer journey orchestration.
• Strong stakeholder management and client‑facing consulting skills.

Preferred Qualifications

• Adobe Certified Professional/Expert Adobe Target.
• Experience in Agile delivery environments.
• Knowledge of eCommerce and digital marketing platforms.

Experience

5–10 years of relevant experience in Adobe Target and Digital Optimization.

Education

Bachelor’s degree in Computer Science, Information Technology, or related field.