Senior Account Planner

twentysix; Bengaluru; On-site; INR 1,400,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP agency, is hiring a Senior Account Planner in Bangalore to lead brand strategy and client relationships. The role requires a thinker grounded in culture, storytelling, and data-driven insights.

You will be responsible for strategic pathways across media, capturing consumer insights, and guiding the account planning mandate within brands’ categories. A collaborative, hybrid setup supports creativity and delivery.

Qualifications

• 3-7 years of experience in a strategy & planning role within mainline or integrated advertising.
• Curious mindset with ability to use research and data insights to inform decisions.
• Detail-oriented and able to develop effective presentations for clients and internal teams.

Responsibilities

• Develop and articulate brand strategy and planning for assigned brands across media channels.
• Capture consumer insights and knowledge for relevant categories to inform advertising strategies.
• Collaborate with internal teams, participate in brainstorming, and guide account planning and client relationships.

Skills

Strong communicator

Presentation skills

Team player

Research & data insights

Brand planning

Stakeholder management

Education

Graduate / Post-graduate

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

**Role: **Senior Account Planner

Location: Bangalore

**About Us: ** VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R – two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices – powered by deep data and technology experience. For more information, visit www.vml.com

** Roles & Responsibilities: **

We are** **looking for a Brand Planner who can attend to brand strategy and client relationships with leading brands. A Thinker who is immersed in culture, knowledge, and brand stories and has a flair for expression; spoken and written. **

• Ideation and articulation of strategic pathways in the service of a brand (across media).
• Capturing consumer insights and knowledge for relevant categories.
• Responsible for navigating the account planning mandate for brands assigned by being wired into the brand’s category, business, and consumer.
• Understand consumer behaviour and analyse a range of information in detail, including demographics, socioeconomics, and market dynamics for projects.
• Collaborate in brainstorming, briefing sessions with the internal teams and to inspire creative/advertising work.
• Attend to consumer interactions, conduct dipsticks and commission research to arrive at advertising strategies.

Skills and Competencies:**

• Graduate / Post-graduate with 3 - 7 years of experience in a strategy & planning role with mainline or integrated advertising.
• Understanding the pulse of the consumer, their consumption pattern of brands and the influencing factors would be an added advantage.
• A curious mind and a keen problem-solver using research and data insights to derive solutions.
• Detail-oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong intra-personal organizational skill.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.