Segment Research Manager - Marketing and Customer Lifecycle Growth

Amazon India Limited; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Amazon India Limited in Bengaluru seeks a Segment Research Manager for Marketing & Lifecycle Growth to champion a systematic process for customer insights that guide India’s marketing and growth strategy. You will shape research programs and translate findings into actions for brand and category growth.

You will lead end-to-end execution of qualitative and quantitative studies, collaborate with marketing, product, and analytics teams, and help craft insights that improve brand equity and

Qualifications

• 5+ years of experience in quantitative and qualitative consumer research.
• Experience translating insights into marketing recommendations.
• Experience collaborating with marketing, product, and analytics teams.

Responsibilities

• Drive a prioritized roadmap of research programs (Qualitative & Quantitative) for the team in India.
• Collaborate with cross-functional research/category marketing/product teams to surface customer insights and gaps.
• Own end-to-end delivery in the execution of research programs and roadmap goals, including scoping with marketing leaders.
• Dive into cultural fabric of India to unearth insights for brand communication.
• Work with new initiatives’ teams to get inputs and validations for early-stage effectiveness.
• Demonstrate thinking & design in brand equity, consumer segmentation, opportunity sizing.
• Design and execute large-scale internal customer tracking programs to measure impact on salience and business outcomes.
• Develop relationships with external research agencies to drive the roadmap efficiently.

Skills

Data-driven mindset

Stakeholder management

Consumer insights

Qualitative & Quantitative research

Tools

Excel

Tableau

Job description

Segment Research Manager, Marketing & Lifecycle growth, India Amazon.in is looking for a seasoned insight professional to champion systematic process to build and leverage customer insights for its Marketing & Customer lifecycle team in Bangalore. This position will be responsible for developing research led consumer insights that will guide Amazon’s marketing and growth strategy in India. This role is expected to work with the marketing leadership team to evolve and drive the overall insights strategy for multiple categories/programs within India consumer business. The candidate should be adept at defining the business problems, identifying the right hypotheses, designing and executing required types of research, ensuring timely delivery and dissemination of research outputs. This role requires an individual with deep expertise in consumer research, along with excellent analytical and communication skills. At the core, she/he should be willing to truly represent the unbiased Voice of the customer. The successful candidate will be a self-starter, with strong attention to detail, vocally self-critical, with an ability to work in a fast-paced and ever-changing environment. She/he should recognize that the true measure of success is based on the business impact the projects have had. She/he needs to combine their experience across consumer research and analytics to provide rich insights that will help us deliver breakthrough marketing for our brand & categories.

Key job responsibilities

• Drive a prioritized roadmap of research programs (Qualitative & Quantitative) for the team in India.
• It will also require collaborating with other cross-functional research/category marketing/product teams to systematically surface customer insights and gaps.
• Own end-to-end delivery in the execution of research programs and roadmap goals - including scoping with marketing leaders - influencing design, data collection, data analysis and recommendations.
• Dive into deep into cultural fabric of India to unearth insights that resonate for crafting brand communication.
• Work closely with the new initiatives’ teams to get customer facing inputs and validations, ensuring early stage effectiveness and improving the odds of success when launched.
• Demonstrate thinking & design in areas of brand equity, consumer segmentation, opportunity sizing based on first principles.
• Design and execute large scale Internal customer tracking programs to measure the impact of various brand/category/new product initiatives on salience, consideration, business outcomes etc.
• Own, manage and develop strategic relationships with external research agencies to drive the brand marketing research roadmap in a high quality and cost-efficient manner.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• 5+ years of supporting quantitative and qualitative consumer research experience

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

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Experience Level Mid Level