Search Engine Optimization Specialist

Systems Plus; Pune City; Remote; INR 750,000 - 1,000,000; Full time

Job summary

A digital solutions company is seeking a Web Content and SEO Specialist to enhance organic search visibility and manage web content. The ideal candidate will have strong technical SEO skills, 6-8 years of experience in the field, and a good grasp of HTML, CSS, and various SEO tools. This remote role focuses on optimizing web usability and performance through ongoing analysis and collaboration with cross-functional teams.

Qualifications

• 6-8 years of experience in content-driven and technical SEO roles.
• Experience with A/B testing tools and conversion rate optimization strategies.
• Strong knowledge of web accessibility standards.

Responsibilities

• Conduct comprehensive keyword research and implement findings.
• Manage website content using CMS platforms.
• Track organic search performance using analytics tools.

Skills

Technical SEO expertise

Content optimization

Knowledge of HTML and CSS

Analytics reporting

Excellent communication skills

Education

Bachelor’s degree in Marketing, Communications, Computer Science

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

WordPress

Drupal

Job description

Direct message the job poster from Systems Plus

We’re looking for a highly motivated Web Content and SEO Specialist who combines strong technical SEO skills with onsite . This role plays a critical part in improving organic search visibility, ensuring web content is engaging and optimized, and supporting broader digital marketing goals. You’ll work closely with developers, designers, and marketers to ensure our website is both search-engine and user-friendly.

Location: Remote

Responsibilities:

On-Page & Technical SEO

• Conduct comprehensive keyword research and apply findings to content and metadata.
• Optimize title tags, meta descriptions, headers, internal linking structures, and image alt text.
• Perform ongoing SEO audits and implement technical improvements including:
• Site speed and performance optimization
• Mobile-first design checks and responsive UX
• Crawlability and indexing enhancements
• XML sitemap and robots.txt management
• Canonicalization and duplicate content fixes
• Redirects (301/302) and broken link fixes
• Monitor site health using tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush, and Sitebulb.

Website Management

• Manage and update website content using CMS platforms (WordPress, Drupal, etc.).
• Maintain web accessibility standards and adhere to SEO and UX best practices.
• Coordinate with developers on SEO-related technical changes and implementations.

Analytics & Reporting

• Track performance of organic search traffic, keyword rankings, and content engagement using Google Analytics and SEO platforms.
• Deliver regular insights and reports to stakeholders with actionable recommendations.
• Stay up to date with search engine algorithm changes, SEO trends, and web technologies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field
• 6-8 years of experience in content-driven SEO and technical SEO roles
• Strong knowledge of HTML, CSS, and website architecture as it relates to SEO
• Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, JIRA, etc.
• Proficiency with CMS platforms (e.g., WordPress, Drupal, etc.)
• Proficiency in eCommerce platforms (SFCC, homegrown platform)
• Solid understanding of Google’s algorithm updates, Core Web Vitals, and mobile optimization
• Excellent communication, writing, and project management skills

Nice to Have:

• Experience with A/B testing tools and CRO strategies
• Knowledge of international SEO and multilingual site best practices
• Previous experience in e-commerce or SaaS environments

Interested candidate, please share your profiles on [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Retail

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