Search Engine Optimization Specialist

Legal Experts AI; Mohali; On-site; INR 350,000 - 550,000; Full time

Job summary

Legal Experts AI, based in Mohali, India, seeks a content writer with an SEO focus to research, plan, and write blog posts, landing pages, product copy, email newsletters, and social content.

You will conduct keyword research using Ahrefs/SEMrush or Google Keyword Planner, optimize on-page SEO, develop a content calendar, and collaborate with SEO, design and marketing teams to ensure a consistent brand voice.

Qualifications

• 2–4 years of proven SEO content experience.
• Portfolio of published content that ranked well organically.
• Strong understanding of on-page SEO, keyword strategy and content architecture.
• Proficiency with SEO and analytics tools (Ahrefs, SEMrush, GA, GSC).
• Experience with CMS platforms such as WordPress, Webflow, or similar.
• Excellent research, writing, editing, and proofreading skills.

Responsibilities

• Conduct keyword research to uncover content opportunities.
• Optimize on-page SEO elements (meta titles, descriptions, headings, internal links).
• Develop and manage a content calendar aligned with marketing goals.
• Collaborate with SEO, design, and marketing teams to ensure a consistent brand voice.
• Track content performance via Google Analytics and Search Console; iterate based on data.
• Identify and fill content gaps through competitive research and audience analysis.
• Repurpose long-form content into social posts, infographics, newsletters, and other formats.
• Stay current with Google algorithm updates, AI trends, and content marketing best practices.

Skills

SEO copywriting

Keyword research

On-page SEO

WordPress/Webflow

Analytics tools

Portfolio ready

AI writing tools

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

WordPress

Webflow

Mailchimp

HubSpot

Job description

Girl Power Talk is hiring for their client Legal Experts AI- a curated, AI-powered marketplace designed to elevate legal professionals with enhanced visibility, verified credibility, and meaningful growth opportunities. Legal Experts AI is redefining how legal services are discovered and delivered by building a centralized, data-driven ecosystem that connects clients with verified legal experts, attorneys, law firms, and expert witnesses. Moving beyond outdated directories and referral-based systems, the platform leverages artificial intelligence to intelligently match professionals with specific case requirements, ensuring faster, more accurate connections often within 48 hours. While your expertise will directly contribute to Legal Experts AI’s success, you will be part of the Girl Power Talk team. This unique collaboration creates an environment where your skills can truly shine, enabling you to make a meaningful impact on the platform’s growth, visibility, and overall success.

About the Role

As a content writer with SEO focus, you will research, plan, and write compelling blog posts, articles, landing pages, product copy, email newsletters, and social media content.

Responsibilities

• Conduct thorough keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner to uncover content opportunities.
• Optimize on-page SEO elements meta titles, descriptions, headings, internal links, and content structure - to improve SERP rankings.
• Develop and manage a content calendar aligned with marketing goals and campaign timelines.
• Collaborate with the SEO, design, and marketing teams to ensure a consistent brand voice and strategy.
• Track content performance via Google Analytics and Search Console; iterate based on traffic, rankings, and engagement data.
• Identify and fill content gaps through competitive research and audience analysis.
• Repurpose long-form content into social posts, infographics, newsletters, and other formats.
• Stay current with Google algorithm updates, AI search trends, and content marketing best practices.

Required Skills

• 2–4 years of proven experience as a content writer with a strong SEO focus.
• Demonstrated portfolio of published content that has ranked well organically.
• Solid understanding of on-page SEO, keyword strategy, and content architecture.
• Proficiency with SEO and analytics tools (Ahrefs, SEMrush, Google Analytics, Search Console).
• Experience with CMS platforms such as WordPress, Webflow, or similar.
• Excellent research, writing, editing, and proofreading skills with meticulous attention to detail.
• Ability to manage multiple projects and deadlines independently.

Preferred Skills

• Experience with AI writing tools and ability to prompt, review, and refine AI-generated content.
• Familiarity with Answer Engine Optimization (AEO) for AI-driven search platforms.
• Basic understanding of HTML/CSS for content formatting.
• Experience with email marketing platforms (Mailchimp, HubSpot, etc.).

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.