Search Engine Optimization Specialist

UPI; India; Remote; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

Work directly with founders

Fully remote work culture

Opportunities for strategic influence

Job summary

A dynamic EdTech company in India is seeking an experienced SEO professional to lead its SEO initiatives aimed at the US market. You will develop and implement effective SEO strategies, focusing on content creation and technical improvements to drive traffic and conversions. You will collaborate closely with the founding team and have real ownership of your work in a fully remote, outcome-driven culture, where your contributions will significantly impact the company's growth and success.

Qualifications

• Experience in developing and executing SEO strategies that drive traffic.
• Proficient understanding of technical SEO aspects such as structured data.
• Ability to analyze competitors and prioritize content based on data.

Responsibilities

• Implement a blog strategy targeting high-intent US queries.
• Conduct SEO audits and fix performance issues.
• Own weekly SEO reporting and analytics.

Skills

SEO strategy development

Technical SEO

Content creation

Data analysis

HTML/CSS/JS

Tools

Google Search Console

GA4

Ahrefs

Google Tag Manager

Screaming Frog

Job description

Reporting: Directly works with one of the Co-Founders and Team Focused on the US Market

Industry:EdTech / Online College Credit / Transfer Pathways

About UPI Study

UPI Study helps students earnaffordable, transferable college creditthrough ACE & NCCRS credit recommendations—so they can finish degrees faster and at a fraction of the cost. We’re scaling a content + SEO engine aimed athigh-intent US search traffic(transfer credit, prior learning, credit recommendations, online college credit alternatives, university transfer policies, etc.).

What you’ll own (high-impact responsibilities)

You’ll run SEO like a growth channel, not a “marketing checkbox.”

Content SEO (Blogs + Program Pages)

• Build and execute ablog strategythat captures high-intent US queries and supports conversion
• Create outlines + briefs, optimize content, and collaborate with writers/editors
• Own internal linking strategy, topic clusters, and content refresh cycles
• Produce new content and/or heavily edit contributor content (depending on your strengths)

Technical SEO (Schemas, Markup, HTML)

• Implement and validate structured data:Course, Product, Organization, FAQ, Article, Breadcrumb, Review/AggregateRating, Offer, etc.
• Work directly withHTML/CSS/JSwhere needed (Thinkific/Wix-style environments included)
• Fix indexing/crawling problems: canonicalization, duplicate pages, sitemap strategy, pagination, parameter handling
• Run audits and ship fixes: Core Web Vitals, page performance, structured data errors, broken internal links, redirects, etc.

SEO Analytics + Growth

• Own weekly SEO reporting: rankings, impressions, clicks, CTR, conversions, indexed pages, content velocity
• Competitor analysis vs players like Sophia/StraighterLine/Study.com (and university-side pages)
• Work closely with leadership to prioritize what moves revenue, not vanity metrics

Tools you should be comfortable with

• Google Search Console, GA4, Google Tag Manager
• Ahrefs / Semrush (one is fine), Screaming Frog, PageSpeed Insights / Lighthouse
• Schema validators / Rich Results Test, structured data debugging
• CMS editing + HTML editing (Thinkific/Wix/WordPress-like systems)
• Bonus: Looker Studio, Python scripts, programmatic SEO workflows, IndexNow, Google Indexing API (not required, but valuable)

What “good” looks like in the first 60–90 days

• Clear SEO roadmap + prioritized backlog (technical + content)
• Reliable weekly content publishing cadence with measurable improvement in impressions/clicks
• Structured data deployed correctly across priority templates with fewer warnings/errors
• Improved indexing health: cleaner canonicals, stronger internal links, better sitemap hygiene
• Early signs of lift in high-intent queries tied to lead/signup conversion

Who you are

• You can explain SEO in plain English and still execute the technical work
• You’ve shipped real wins: traffic growth, rankings, and conversion lift
• You’re organized, fast, and comfortable owning outcomes
• You care about search intent and business impact, not “SEO theater”

Bonus points (nice-to-have)

• Experience in education, compliance-heavy industries, or marketplaces
• Experience with programmatic SEO at scale
• Experience optimizing for US markets + international segments
• Experience with Email Marketing

Why Join Us

• You’ll work directly with the founders.
• This isn’t a layered organization where ideas get diluted. You’ll collaborate closely with the founding team, influence strategy, and see your work translate into real outcomes—fast.
• You’ll help shape a US-centric brand from the inside.
• We serve a US audience and operate with US standards, while building with a globally distributed team. You’ll have a front-row seat in shaping how a modern, US-focused company scales content, trust, and credibility globally.
• Your work will compound.
• The content you write, the media you secure, and the narratives you build won’t be one-off tasks—they’ll drive SEO, AI discovery, PR authority, and long-term inbound growth across multiple channels.
• You’ll have real ownership, not just tasks.
• We value people who think like builders. If you have ideas beyond writing or PR—campaigns, positioning, social narratives, growth experiments—you’ll have the freedom (and trust) to run with them.
• Fully remote, outcome-driven culture.
• Our team is distributed across India, and we operate on trust, clarity, and results—not micromanagement. If you’re self-driven and care about impact, you’ll thrive here.