SEO Specialist

eazygrad; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

EazyGrad, an education platform helping working professionals access online programs, seeks an SEO-focused strategist to grow our organic presence beyond traditional search engines.

You will own AI-powered SEO initiatives, craft credible content, engage with communities on Reddit, Quora, and Medium, and report on citation performance to drive meaningful, sustainable rankings.

Qualifications

• Solid SEO experience with multi-channel awareness.
• Interest in how LLMs source and cite content.
• Writing that builds credibility for AI search and communities.
• Comfort using AI tools in daily workflows.
• Self-starter mindset to identify opportunities.

Responsibilities

• Improve AI search rankings and organic visibility.
• Build off-page authority across Reddit, Quora, Medium, and student communities.
• Identify and implement credible content strategies.
• Monitor citation performance and report insights.
• Stay ahead of evolving AI SEO landscape.

Skills

SEO strategy

AI content understanding

Content writing

Self-starter

Community engagement

Tools

RankFrame

Ahrefs

SEMrush

Job description

About EazyGrad:

We are a leading education platform empowering working professionals to discover and enroll in the right online programs and degrees, making quality learning more accessible and career-focused.

About the Role

Search has split in two and most SEOs are only playing one half.

Key Responsibilities

AI Search Rankings

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  Get EazyGrad cited and recommended by ChatGPT, Perplexity, Gemini, and Google AI Overviews

  
  


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  Understand what makes AI engines trust and reference a brand and engineer it into our content and presence

  
  


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  Track and report on AI citation performance, identifying gaps and opportunities

  
  

Off-Page Authority

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  Build EazyGrad’s reputation and credibility across Reddit, Quora, Medium, and student communities

  
  


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  Earn real trust, mentions, and citations — not spammy link-drops

  
  


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  Identify the right communities and conversations worth EazyGrad’s presence

  
  

Smart, AI-Powered SEO

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  Use AI tools to research faster, spot opportunities, and work more efficiently

  
  


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  Stay ahead of an SEO landscape that’s evolving month to month

  
  


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  Bring a point of view on where search is heading, not just where it’s been

  
  

What You Bring

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  Solid SEO experience, you understand rankings, but you’re hungry to go beyond just Google

  
  


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  Genuine interest in how LLMs source and cite content (bonus if you’ve already experimented with this)

  
  


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  Writing that builds credibility, because in AI search and communities, trust is the whole game

  
  


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  Comfort using AI tools as part of your actual day-to-day workflow

  
  


• 
  

  A self-starter mindset, you find the opportunities

  
  

Bonus Points

• You’ve already gotten a brand cited by an AI tool (ChatGPT, Perplexity, AI Overviews, etc.)


• Experience in ed-tech is preferred

What’s in it for you:

• Direct ownership of EazyGrad’s organic growth engine – full visibility, full accountability, full credit.


• Access to latest AI and SEO tooling – RankFrame, Ahrefs, SEMrush, and whatever else the role needs.


• Opportunity to shape the content and discovery strategy of a profitable, bootstrapped EdTech platform at a pivotal growth stage.