SEO Analyst

Self Money Care; India; Remote; INR 500,000 - 800,000; Full time

Benefits offered by this job

Fully remote from India

Ownership of SEO roadmap

Cross‑functional collaboration

Job summary

Self Money Care is seeking an SEO Analyst based in India to drive organic growth for a rapidly scaling digital platform. You’ll own SEO across technical, content, programmatic, and AI-search channels, influencing sign-ups, applications, and revenue.

You’ll collaborate with Product, Engineering, Design, PLG, and Sales Operations to translate opportunities into measurable improvements, conducting audits, experiments, and scalable content strategies while exploring AI-powered search experiences.

Qualifications

• 2–3 years of relevant SEO experience in complex digital environments.
• Strong knowledge of technical, on-page, content, and programmatic SEO.
• Experience writing PRDs or technical requirements for Engineering
• Familiarity with AI/search tooling and data analysis.

Responsibilities

• Run technical SEO audits, crawls, indexation checks, and log analysis using GSC, Screaming Frog, Ahrefs, and Semrush.
• Identify and prioritize technical issues (rendering, crawl budget, canonicalization, structured data) and work with Engineering to fix.
• Develop and optimize programmatic SEO strategies for scalable pages (roles, cities, companies).
• Determine pages to create/retain/consolidate/remove; monitor indexing, rankings, and conversions.
• Develop content strategies based on search intent; improve on-page SEO, internal linking, and E-E-A-T/YMYL compliance.
• Monitor organic visibility across traditional and AI-powered search; identify opportunities in generated answers.
• Track Google core/spam updates and diagnose effects on performance.
• Translate SEO requirements into product tickets with clear acceptance criteria.
• Collaborate with Product/Engineering to prioritize and deliver SEO improvements with QA.
• Work with cross-functional teams to identify growth opportunities and present actionable roadmaps.
• Establish baselines, run experiments, measure outcomes, and document learnings.

Skills

Analytical skills

Data-driven decision making

SEO strategy

Experimentation mindset

Cross-functional collaboration

Communication skills

Independent prioritization

Tools

Google Search Console

Screaming Frog

Ahrefs

Semrush

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SEO Analyst based in India.

This role offers the opportunity to make organic search a major driver of business growth for a rapidly scaling digital platform.
You’ll own SEO across technical, content, programmatic, and emerging AI-search channels.
Your work will directly influence organic visibility, sign-ups, applications, and revenue.
You’ll collaborate closely with Product, Engineering, Design, PLG, and Sales Operations to turn SEO opportunities into measurable improvements.
The role combines hands-on analysis with strategic ownership, from technical audits and experiments to scalable page generation and content optimization.
You’ll also explore visibility across AI-powered search experiences, including AI-generated answers and emerging discovery platforms.
This is a high-ownership environment suited to an analytical SEO professional who enjoys diagnosing problems, testing ideas, and connecting search performance to business outcomes.

Accountabilities

• Run technical SEO audits, crawls, indexation checks, and log analysis using tools such as Google Search Console, Screaming Frog, Ahrefs, and Semrush.

• Identify and prioritize technical issues involving rendering, crawl budget, canonicalization, structured data, and other search-engine accessibility factors, then work with Engineering to resolve them.

• Develop and optimize programmatic SEO strategies for scalable pages organized around roles, cities, companies, and other relevant search dimensions.

• Determine which pages should be created, retained, consolidated, or removed, while monitoring indexing, rankings, conversions, and overall page quality.

• Develop content strategies based on search intent and improve on-page SEO, internal linking, content freshness, E-E-A-T, and YMYL considerations.

• Monitor organic visibility across traditional search engines and AI-powered search experiences, identifying opportunities to increase visibility in generated answers.

• Track Google core and spam updates and diagnose their effects on organic performance.

• Translate SEO requirements into clear product requirements documents and technical tickets with measurable acceptance criteria.

• Partner with Product and Engineering teams to prioritize and deliver SEO improvements, including quality assurance before and after releases.

• Collaborate across Product, Engineering, Design, PLG, and Sales Operations to identify growth opportunities and present solutions with clear effort, impact, and risk trade-offs.

• Establish baselines, run SEO experiments, measure outcomes, document learnings, and continuously improve the organic growth roadmap.

Requirements

• 2–3 years of relevant SEO experience, ideally supporting high-scale websites in B2B, SaaS, marketplaces, or similarly complex digital environments.

• Strong practical knowledge of technical SEO, content and on-page SEO, and programmatic SEO.

• Hands‑on experience with Google Search Console, Screaming Frog, Ahrefs, and Semrush.

• Understanding of Google core and spam updates, including the ability to diagnose performance changes following major updates.

• Knowledge of E-E-A-T and YMYL principles and their application to content strategies.

• Strong analytical skills and experience measuring SEO performance through search, traffic, conversion, and business‑impact metrics.

• Experience writing PRDs, technical requirements, or actionable tickets that enable Engineering teams to implement SEO improvements.

• Familiarity with AI, LLMs, scripting, or automation for SEO research, analysis, implementation, or quality assurance.

• Ability to present concrete SEO case studies and clearly explain the problem, actions taken, rationale, and measurable results.

• Strong problem‑solving skills with a data‑first approach: using search data, crawls, logs, analytics, and other evidence before recommending changes.

• Ability to work independently, prioritize high‑impact opportunities, and operate effectively across multiple teams.

• Strong written and verbal communication skills, with the ability to explain technical SEO concepts and business implications clearly.

• A structured experimentation mindset, including establishing baselines, measuring results, and documenting successes and failures.

Benefits

• Fully remote working arrangement from India.

• High level of ownership over the SEO roadmap and organic growth strategy.

• Opportunity to work across technical SEO, programmatic SEO, content, product, engineering, and AI-powered search.

• Direct exposure to measurable business outcomes, including organic sign-ups, applications, and revenue.

• Opportunity to work with modern SEO, analytics, automation, and AI/LLM tooling.

• Cross‑functional collaboration with Product, Engineering, Design, PLG, and Sales Operations.

• Scope to take ownership of larger strategic areas and expand responsibilities over time.

• The source description indicates a growing, collaborative environment, although specific compensation, healthcare, leave, and other formal benefits are not provided.