Search Engine Optimization Specialist

AlignTogether Solutions; Bhopal; On-site; INR 300,000 - 600,000; Full time

Job summary

AlignTogether Solutions in Bhopal seeks an SEO Specialist to plan and execute strategies that boost organic visibility and drive qualified traffic. You will perform keyword research, audits, on-page optimizations, and build high-quality links while collaborating with content, development, and marketing teams.

Monitor analytics and stay current with industry best practices. The role is on-site in Bhopal and requires strong analytical, communication, and problem-solving skills, with familiarity

Qualifications

• Strong skills in Keyword Research and On-Page SEO to optimize content and site structure.
• Experience conducting comprehensive SEO Audits to diagnose issues.
• Proficiency in Link Building to develop high-quality backlinks.
• Experience with Web Analytics tools to measure performance and guide decisions.
• Understanding of Technical SEO fundamentals and CMS such as WordPress.
• Basic HTML/CSS knowledge and ability to collaborate with content and dev teams.
• Strong analytical, problem-solving, and communication abilities.
• Relevant digital marketing or SEO certifications preferred; agency or product experience valued.

Responsibilities

• Plan and execute SEO strategies to improve organic visibility and lead generation.
• Perform keyword research, audits, and on-page optimization tasks.
• Monitor analytics and implement data-driven improvements.
• Lead and coordinate link-building initiatives with content and marketing teams.
• Stay updated on search engine updates and best practices to optimize performance.

Skills

Keyword Research

On-Page SEO

SEO Audits

Link Building

Web Analytics

Technical SEO

WordPress

HTML/CSS

Analytical Thinking

Communication

Education

Digital Marketing Certification

SEO Certification

Tools

Google Analytics

Google Search Console

Job description

Company Description

AlignTogether Solutions is a software development company that helps enterprises and startups transform ideas into reliable, scalable, and innovative software products. Since 2016, the team has leveraged more than 250 years of cumulative experience in designing and developing applications that address complex business challenges. The company consistently uses the latest tools, practices, and emerging technologies to deliver solutions that exceed stakeholder expectations and support future growth. AlignTogether Solutions offers a broad range of services in strategy, consulting, technology, digital, and operations, including product development, digital transformation, cloud and SaaS, digital marketing, data science, AI, enterprise integration, blockchain, IoT, mobile app development, and IT consulting.

Role Description

The Search Engine Optimization (SEO) Specialist is a full-time, on-site role based in Bhopal. This role is responsible for planning and executing SEO strategies to improve organic search visibility, drive qualified traffic, and support lead generation goals across client and internal projects. Day-to-day tasks include performing keyword research, conducting SEO audits, optimizing on-page elements, monitoring web analytics, and implementing link-building initiatives. The SEO Specialist collaborates closely with content, development, and marketing teams to align technical and content optimizations with overall digital strategy. The role also involves staying current with search engine algorithm updates and industry best practices to continuously improve performance.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize content and site structure.
• Candidates should possess experience in conducting comprehensive SEO Audits to diagnose technical, content, and structural issues.
• Candidates should possess skills in Link Building to develop ethical, high-quality backlink strategies that enhance domain authority.
• Candidates should possess proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) to measure performance and guide data-driven decisions.
• Understanding of technical SEO fundamentals (site speed, mobile optimization, crawlability, indexation, structured data) is beneficial.
• Experience working with CMS platforms (such as WordPress or similar) and basic HTML/CSS knowledge is an advantage.
• Strong analytical, problem-solving, and communication skills, with the ability to collaborate in cross-functional teams.
• Relevant certification or coursework in digital marketing or SEO and prior experience in an agency or product-based environment is preferred.