Search Engine Optimization (SEO) Specialist in Delhi

Somo Media; Delhi; On-site; INR 350,000 - 700,000; Full time

Job summary

Unibots in Delhi is seeking a results-driven SEO Specialist who can navigate AI-powered search environments beyond traditional rankings. You will optimize for AI search engines, improve organic traffic, and generate qualified leads through data-driven strategies.

Responsibilities include developing SEO strategies, keyword research, technical audits, and collaboration with content and dev teams. Experience with AI tools (ChatGPT, Gemini, Perplexity) and knowledge of Core Web Vitals are valued.

Qualifications

• Bachelor's degree in marketing, computer science, or a related field (preferred).
• 1+ years of hands-on SEO experience.
• Proven track record of increasing organic traffic and keyword rankings.
• Experience optimizing websites for AI-powered search platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
• Conduct technical SEO audits and work with developers to resolve issues.
• Build and execute ethical link-building campaigns.
• Optimize content for featured snippets, People Also Ask (PAA), and voice search.
• Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.
• Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).
• Use AI tools to accelerate keyword research, content optimization, and SEO automation.
• Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.
• Track keyword rankings, traffic, conversions, crawl health, and indexing.
• Collaborate with content writers, designers, developers, and marketing teams.
• Stay updated with Google algorithm updates and the latest AI search trends.

Skills

SEO

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

International SEO

E-commerce SEO

Schema Markup

Core Web Vitals

Website Audits

Keyword Research

Competitor Analysis

Link Building

Internal Linking

SEO Reporting

AEO & GEO

Answer Engine Optimization

Featured Snippet Optimization

Voice Search Optimization

AI Search Optimization

Knowledge Graph Optimization

Semantic SEO

Topical Authority Development

Content Clustering

E-E-A-T Optimization

Prompt-aware content structuring

AI & Automation

Education

Bachelor's degree in marketing, computer science, or related field

Tools

ChatGPT

Gemini

Claude

Perplexity

Jasper

Surfer SEO

Frase

MarketMuse

Clearscope

NotebookLM

Google Looker Studio

Google Search Console

Google Analytics 4

Google Tag Manager

Ahrefs

SEMrush

Screaming Frog

Sitebulb

PageSpeed Insights

GTmetrix

Job description

We are looking for a results-driven SEO Specialist who understands the evolving search landscape beyond traditional Google rankings. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered content optimization.

You will be responsible for increasing organic traffic, improving search visibility, optimizing content for AI search engines (ChatGPT, Gemini, Perplexity, Claude, etc.), and driving qualified leads through data-driven SEO strategies.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
• Conduct technical SEO audits and work with developers to resolve issues.
• Build and execute ethical link-building campaigns.
• Optimize content for featured snippets, People Also Ask (PAA), and voice search.
• Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.
• Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).
• Use AI tools to accelerate keyword research, content optimization, and SEO automation.
• Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.
• Track keyword rankings, traffic, conversions, crawl health, and indexing.
• Collaborate with content writers, designers, developers, and marketing teams.
• Stay updated with Google algorithm updates and the latest AI search trends.

Required Skills

• SEO
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• International SEO (preferred)
• E-commerce SEO (preferred)
• Schema Markup
• Core Web Vitals
• Website Audits
• Keyword Research
• Competitor Analysis
• Link Building
• Internal Linking
• SEO Reporting
• AEO & GEO
• Answer Engine Optimization
• Featured Snippet Optimization
• Voice Search Optimization
• AI Search Optimization
• Entity-Based SEO
• Knowledge Graph Optimization
• Semantic SEO
• Topical Authority Development
• Content Clustering
• E-E-A-T Optimization
• Prompt-aware content structuring
• AI & Automation

Experience With AI Tools Such As

• ChatGPT
• Gemini
• Claude
• Perplexity
• Jasper
• Surfer SEO
• Frase
• MarketMuse
• Clearscope
• NotebookLM (preferred)
• Tools
• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Ahrefs
• SEMrush
• Screaming Frog
• Sitebulb
• Google Looker Studio
• PageSpeed Insights
• GTmetrix

Qualifications

• Bachelor's degree in marketing, computer science, or a related field (preferred).
• 1+ years of hands-on SEO experience.
• Proven track record of increasing organic traffic and keyword rankings.
• Experience optimizing websites for AI-powered search platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Preferred Experience

• Working with WordPress, Shopify, Webflow, or custom CMS platforms.
• Basic HTML, CSS, and JavaScript knowledge.
• Experience with API-based SEO tools or SEO automation.
• Familiarity with Python or SQL is an advantage.

Key Performance Indicators (KPIs)

• Growth in organic traffic
• Increase in qualified leads from organic search
• Improvement in keyword rankings
• Increase in AI search visibility (ChatGPT, Gemini, Perplexity, etc.)
• Featured snippet and PAA acquisition
• Technical SEO health score
• Organic conversion rate
• Domain authority and quality backlinks
• Crawl efficiency and indexing improvements

What We're Looking For

• A growth-oriented mindset with strong analytical skills.
• Passion for AI-driven search and the future of SEO.
• Ability to turn data into actionable SEO strategies.
• Strong ownership and accountability for performance.
• Focus on delivering measurable business outcomes rather than just rankings.

About Company

Unibots is a next-generation AdTech company which is on a mission to build unique monetisation solutions for publishers across the globe.