Search Engine Optimization Manager

ApplyKart Pty; India; Remote; INR 900,000 - 2,100,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Lead SEO, AEO, GEO strategy

Career growth opportunities

Fast-paced entrepreneurial environment

Work with AI/search technologies

Flexible working arrangements

Job summary

ApplyKart Pty is seeking an experienced SEO Manager to lead the organic growth strategy across traditional search engines and emerging AI-powered platforms. The role focuses on SEO, AEO, and GEO to boost organic traffic, search visibility, leads, and brand presence globally.

You will manage keyword research, content strategy, and link building, collaborating with writers and cross-functional teams to optimize technical and on-page performance.

Qualifications

• 3+ years hands-on SEO experience.
• Strong understanding of technical, on-page, and off-page SEO.
• Experience with keyword research, content strategy, and link building.
• Understanding of AEO, AI search, and GEO.
• Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, and Screaming Frog.
• Strong analytical and problem-solving skills.
• Good understanding of Google ranking factors, structured data, and search intent.
• Excellent communication and project-management skills.

Responsibilities

• Develop and execute the overall SEO, AEO, and GEO strategy.
• Conduct keyword research, competitor analysis, and search-intent analysis.
• Build topical authority through content clusters, pillar pages, and high-quality educational content.
• Optimise websites, landing pages, blogs, and educational resources for search.
• Improve technical SEO, website architecture, internal linking, indexing, and site performance.
• Optimise content for featured snippets, Google AI Overviews, and answer engines.
• Develop strategies to improve visibility across ChatGPT, Gemini, Perplexity, and other AI search platforms.
• Work with content writers to create SEO-focused content and content briefs.
• Build high-quality backlinks, digital PR opportunities, and authoritative brand mentions.
• Monitor keyword rankings, organic traffic, conversions, backlinks, and AI search visibility.
• Identify new opportunities based on search trends, competitor activity, and changes in search algorithms.Work closely with product, technology, and marketing teams to drive organic growth.

Skills

SEO

Keyword research

Content strategy

Link building

Technical SEO

Analytics

AEO

GEO

Team collaboration

Tools

Google Search Console

Google Analytics

Ahrefs

Semrush

Screaming Frog

Job description

We are looking for a results-driven SEO Manager to lead our organic growth strategy across traditional search engines and emerging AI-powered search platforms.

The role will focus on SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), helping increase our organic traffic, search visibility, leads, and brand presence across Google and AI search platforms.

Key Responsibilities

SEO Manager – SEO, AEO & GEO

Employment Type: Full-Time

Location: Remote

Experience: 3+ Years

About the Role

We are looking for a results-driven SEO Manager to lead our organic growth strategy across traditional search engines and emerging AI-powered search platforms.

The role will focus on SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), helping increase our organic traffic, search visibility, leads, and brand presence across Google and AI search platforms.

Key Responsibilities

• Develop and execute the overall SEO, AEO, and GEO strategy.
• Conduct keyword research, competitor analysis, and search-intent analysis.
• Build topical authority through content clusters, pillar pages, and high-quality educational content.
• Optimise websites, landing pages, blogs, and educational resources for search.
• Improve technical SEO, website architecture, internal linking, indexing, and site performance.
• Optimise content for featured snippets, Google AI Overviews, and answer engines.
• Develop strategies to improve visibility across ChatGPT, Gemini, Perplexity, and other AI search platforms.
• Work with content writers to create SEO-focused content and content briefs.
• Build high-quality backlinks, digital PR opportunities, and authoritative brand mentions.
• Monitor keyword rankings, organic traffic, conversions, backlinks, and AI search visibility.
• Identify new opportunities based on search trends, competitor activity, and changes in search algorithms.Work closely with product, technology, and marketing teams to drive organic growth.

Requirements

• 3+ years of hands-on SEO experience.
• Strong understanding of technical, on-page, and off-page SEO.
• Experience with keyword research, content strategy, and link building.
• Understanding of AEO, AI search, and GEO.
• Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, and Screaming Frog.
• Strong analytical and problem-solving skills.
• Good understanding of Google ranking factors, structured data, and search intent.
• Excellent communication and project-management skills.

Preferred

• Experience in Agency,EdTech, SaaS, or high-growth digital businesses.
• Experience with international SEO.
• Knowledge of Schema.org and structured data.
• Experience with AI-assisted content and SEO tools.
• Basic understanding of HTML/CSS.

Key Performance Indicators

• Growth in qualified organic traffic.
• Improvement in priority keyword rankings.
• Growth in organic leads and conversions.
• Increased search visibility and topical authority.
• Growth in featured snippets and answer-engine visibility.
• Increased visibility and citations across AI search platforms.
• Growth in high-quality backlinks and brand mentions.

What We Offer

• Competitive salary.
• Performance-based incentives.
• Opportunity to lead SEO, AEO, and GEO strategy.
• Career growth opportunities.
• Fast-paced and entrepreneurial environment.
• Opportunity to work with emerging AI and search technologies.
• Flexible working arrangements.

If you are passionate about SEO and excited about the future of AI-powered search, we'd love to hear from you.