Search Engine Optimization Manager

Driffle; Gurugram District; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

Driffle, a global digital goods marketplace, is seeking an SEO Manager to drive organic growth across SEO, content, referrals, and app growth. You will work with Performance Marketing, Product, CRM, Design, and Content teams to build scalable growth loops and establish Driffle as a leading gaming marketplace.

You will lead technical and on-page SEO, optimize for AI search platforms, and manage international SEO across multiple markets and languages, with a focus on measurable traffic and revenue

Qualifications

• 3–6 years of hands-on Technical SEO and Organic Growth for large sites, marketplaces or SaaS.
• Experience with AI-driven search optimization and data analysis to drive business impact.
• Proficient with a wide range of SEO tools and analytics platforms.

Responsibilities

• Develop and execute global SEO strategies for multiple product categories and geographies.
• Lead organic growth initiatives across SEO content, referral programs, and app growth.
• Collaborate with Engineering, Product, Content, and Marketing to integrate SEO into releases.
• Monitor and report on key SEO metrics and provide actionable recommendations.
• Manage hreflang and localization for international markets including Europe, LATAM, MENA, and APAC.
• Optimize content for AI search platforms and implement structured data for AI discoverability.

Skills

3–6 years experience in Technical SEO

AI Search Optimization (AEO)

SEO Tools proficiency

Tools

Google Search Console

Google Analytics 4

Similarweb

Semrush

Screaming Frog

Sitebulb

Looker Studio

Google Tag Manager

PageSpeed Insights

Lighthouse

Excel/Google Sheets

BigQuery

Job description

Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

About the Role

We are looking for SEO Manager to lead Driffle's organic growth initiatives across SEO, content, referral programs, and app growth. This role is responsible for increasing organic traffic, improving customer engagement, growing brand awareness, and driving revenue through non-paid acquisition channels. You'll work closely with Performance Marketing, Product, CRM, Design, and Content teams to build scalable growth loops and establish Driffle as a leading gaming marketplace.

Key Responsibilities:

Technical SEO

• Develop and execute global SEO strategies across games, gift cards, software, gaming subscriptions, DLCs, and in-game top-ups; identify keyword opportunities across multiple geographies; build scalable category, collection, and landing-page strategies; optimize translations for international markets; and drive non-brand organic acquisition and revenue growth.

Organic Growth Strategy

• Develop and execute global SEO strategies across games, gift cards, software, gaming subscriptions, DLCs, and in-game top-ups; identify keyword opportunities across multiple geographies; build scalable category, collection, and landing-page strategies; optimize translations for international markets; and drive non-brand organic acquisition and revenue growth.

AI Search Optimization (AEO)

• Optimize content for AI-driven search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Implement structured data and schema to improve AI discoverability.
• Develop content frameworks aligned with emerging AI search behaviors.

Content & On-Page SEO

• Collaborate with content writers to create and optimize SEO-driven landing pages, buying guides, product descriptions, blogs, and comparison pages; improve meta titles, meta descriptions, internal linking, header hierarchy, and image optimization; and strengthen topical authority across key gaming categories.

International SEO

• Manage SEO across multiple markets and languages by implementing hreflang correctly, optimizing localized content for key regions including Europe, LATAM, MENA, and APAC, and ensuring localization aligns with regional search intent.

Analytics & Reporting

• Monitor and report on key SEO performance metrics, including organic sessions, clicks, impressions, rankings, revenue, GMV, conversion rate, indexed pages, crawl health, Core Web Vitals, AI search traffic, share of voice, and keyword growth, while delivering weekly and monthly reports with actionable insights.

Cross-functional Collaboration

• Collaborate closely with Engineering, Product, Content, Performance Marketing, CRM, Design, and Business Intelligence teams to ensure SEO requirements and best practices are incorporated into all product and website releases.

Required Skills:

• Experience: 3–6 years of experience in Technical SEO and Organic Growth, with hands-on experience managing SEO for e-commerce, marketplaces, SaaS, and large-scale websites.
• AI Search & Data: Knowledge of AI Search Optimization (AEO) with the ability to analyze large datasets and prioritize SEO initiatives based on business impact.
• SEO Tools: Proficient in Google Search Console, Google Analytics 4, Similarweb, Semrush, Screaming Frog, Sitebulb, Looker Studio, Google Tag Manager, PageSpeed Insights, Lighthouse, and Excel/Google Sheets, with working knowledge of BigQuery.

Join us to shape the future of organic growth, drive impactful SEO strategies across global markets, and build scalable search experiences that deliver measurable business results.