Content Writer

Driffle; Gurugram District; On-site; INR 400,000 - 800,000; Full time

Job summary

Driffle is seeking an SEO-focused content writer to develop gaming and digital product content. You will research, write, and optimize posts, guides, and product pages to boost search visibility and user value.

The role requires 2–3 years of SEO content experience within gaming, ecommerce, or tech domains. The position emphasizes on-page optimization, competitor analysis, and adherence to content calendars, with familiarity in HTML/CMS like WordPress.

Qualifications

• 2–3 years of experience in content writing with a strong focus on SEO, preferably in gaming, e-commerce, technology, or digital products.
• Strong understanding of SEO fundamentals, including keyword research, search intent, on-page optimization, meta titles & descriptions, and internal linking.
• Ability to conduct competitor research and identify content gaps and opportunities.
• Excellent writing, editing, proofreading, and research skills with strong attention to detail.
• Familiarity with HTML and CMS platforms such as WordPress.

Responsibilities

• Research, plan, and write SEO-optimized blog posts, guides, landing pages, and other content related to gaming and digital products.
• Implement on-page SEO best practices, including keyword placement, meta titles and descriptions, internal linking, content structure, and heading hierarchy.
• Analyze top-ranking competitor content and search intent to create content that is more valuable, engaging, and comprehensive.
• Optimize and update existing content to improve quality and search visibility.
• Stay updated with SEO trends, Google algorithm updates, and content best practices.
• Manage multiple content projects while meeting deadlines.

Skills

SEO content writing

Keyword research

Competitor analysis

On-page optimization

Editing & proofreading

HTML basics

WordPress

Gaming knowledge

Tools

Ahrefs

SEMrush

Google Keyword Planner

Google Analytics

Google Search Console

Job description

Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

About the Role:

We are looking for writers (SEO) who understand how content ranks in search engines and can create content that outperforms competitors through better research, structure, and user value. We value curiosity, critical thinking, and a strong understanding of both user intent and SEO best practices.

Key Responsibilities:

SEO Content Creation

• Research, plan, and write SEO-optimized blog posts, guides, landing pages, and other content related to gaming and digital products.
• Implement on-page SEO best practices, including keyword placement,meta titles and descriptions, internal linking, content structure, and heading hierarchy.
• Analyze top-ranking competitor content and search intent to create content that is more valuable, engaging, and comprehensive.
• Optimize and update existing content to improve quality and search visibility.
• Stay updated with SEO trends, Google algorithm updates, and content best practices.
• Manage multiple content projects while meeting deadlines.

Gaming & E-Commerce Content

• Create engaging content on gaming trends, game guides, reviews, tips & tricks, and gaming culture.
• Write compelling product descriptions, category pages, buying guides, and commercial content that support both user needs and business goals.
• Adapt writing style and tone for different audiences, platforms, and content formats

Key Requirements:

• 2-3 years of experience in content writing with a strong focus on SEO, preferably in gaming, e-commerce, technology, or digital products.
• Strong understanding of SEO fundamentals, including keyword research, search intent, on-page optimization, meta titles & descriptions, and internal linking.
• Ability to conduct competitor research and identify content gaps and opportunities.
• Excellent writing, editing, proofreading, and research skills with strong attention to detail.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, or similar platforms.
• Strong interest in gaming, with knowledge of gaming trends, genres, platforms, and gamer communities.
• Familiarity with Google Analytics and Google Search Console.
• Experience writing category pages, product descriptions, buying guides, and comparison articles.
• Basic knowledge of HTML and CMS platforms such as WordPress.

Grow your skills in SEO, content strategy, and be part of a collaborative and fast-growing team!