Search Engine Optimization Executive

Eclick Softwares and Solutions Pvt Ltd; Kolkata District; On-site; INR 300,000 - 600,000; Full time

Job summary

Eclick Softwares and Solutions Pvt Ltd in Kolkata seeks an SEO Specialist to drive keyword research, on-page and technical optimization, and GEO strategies. You will build AI-aware content, monitor analytics, and push growth across AI-powered search platforms.

The role involves regular audits, reporting, and staying ahead of Google algorithm changes to maintain strong organic visibility in a competitive market.

Qualifications

• Graduation in any discipline is required.
• Digital Marketing certification preferred.
• Must have basic English writing skills.

Responsibilities

• Conduct keyword research and competitor analysis to identify growth opportunities.
• Implement On-Page and Technical SEO strategies for site optimization.
• Develop Off-Page SEO and link-building strategies to improve rankings.
• Implement GEO strategies to boost brand visibility on AI-powered platforms.
• Optimize content for traditional and AI-generated search results.
• Monitor keyword rankings, organic traffic, conversions, and AI visibility.
• Manage data from Google Search Console and Google Analytics to identify trends.
• Conduct regular SEO and GEO audits and recommend improvements.
• Prepare SEO/GEO performance reports with insights and recommendations.
• Stay updated on Google algorithm updates and AI search trends.

Skills

Keyword research

Competitor analysis

On-Page SEO

Technical SEO

Off-Page SEO

GEO strategies

AI search optimization

Content optimization

Analytics & reporting

SEO audits

Education

Graduation in any discipline

Digital Marketing certification

Tools

Google Analytics

Google Search Console

Job description

• Conduct comprehensive keyword research and competitor analysis to identify growth opportunities and improve search visibility.
• Implement On-Page and Technical SEO strategies, including website structure, metadata, internal linking, indexing, crawlability, and page optimization.
• Develop and execute Off-Page SEO and link-building strategies to strengthen domain authority and improve organic rankings.
• Implement GEO (Generative Engine Optimization) strategies to improve brand visibility and discoverability across AI-powered search platforms.
• Optimize website content for both traditional search engines and AI-generated search results, ensuring relevance, authority, and search intent alignment.
• Monitor keyword rankings, organic traffic, conversions, and AI visibility to evaluate SEO/GEO performance.
• Manage and analyze data from Google Search Console and Google Analytics to identify trends, opportunities, and performance gaps.
• Conduct regular SEO and GEO audits to identify technical, content, and visibility issues and recommend actionable improvements.
• Prepare SEO/GEO performance reports with key metrics, insights, and recommendations for continuous improvement.
• Stay updated with Google algorithm updates, AI search developments, SEO trends, and emerging GEO practices.

Educational Qualification

• Graduation in any discipline
• Digital Marketing certification preferred
• Must have basic English communication skills (at least in writings)