Search Engine Optimization

MakeMyTrip; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading online travel aggregator seeks an experienced SEO Specialist for their Gurugram location. The role involves optimizing website content for better search rankings and increased organic traffic. You’ll collaborate with various teams to enhance SEO strategies aligned with business goals, ideally requiring 4–6 years of related experience in e-commerce. This position promises growth in a fast-paced environment.

Qualifications

• 4–6 years of hands-on SEO experience with a proven track record of driving organic traffic.
• Strong understanding of analytics platforms and SEO tools.
• Experience managing SEO challenges across web and mobile platforms.

Responsibilities

• Manage on-page and off-page SEO to improve search rankings.
• Conduct keyword research and execute link-building strategies.
• Collaborate with teams to create high-quality, SEO-driven content.

Skills

SEO optimization

Keyword research

Technical SEO knowledge

Analytics proficiency

Content collaboration

Education

Graduate from a reputed institute

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics

Job description

About the Function

The Flights business is a key growth engine for MakeMyTrip, driving bookings across India and the GCC markets. As India’s largest online travel aggregator, we offer a wide range of flight options, competitive pricing, exciting offers, and a seamless booking flow for both domestic and international travel. With a strong focus on growth, efficiency, and customer loyalty in all markets we operate, the team continues to deliver exceptional experiences while strengthening our leadership position.

About the Opportunity

Role: SEO Specialist
Level: Senior Executive
Reporting To: Manager - SEO
Location: Gurugram

About the Role

As an SEO Specialist, you will be responsible for optimizing the website and its content to achieve higher search engine rankings and increased traffic. You will work closely with the Product, Tech, Content, and Revenue teams to create and execute SEO strategies that align with our business goals. Your role will require both technical expertise and strategic thinking to strengthen our SEO efforts, including keyword research, on‑page optimization, and performance analysis.

What Will You Be Doing

• Managing on‑page and off‑page SEO by optimizing website structure, content, and linking to improve search rankings.
• Conducting ongoing keyword research and executing a scalable link‑building strategy.
• Embedding SEO best practices into development workflows and addressing technical SEO challenges.
• Monitoring traffic acquisition KPIs, analysing performance data, and presenting actionable insights to stakeholders.
• Collaborating with content teams to create high‑quality, SEO‑driven content and enhancing conversion funnels.
• Researching competitors, staying updated on algorithm changes, and adapting strategies accordingly.
• Partnering with product managers, engineers, and marketing teams to scale SEO growth and automation.

Qualification & Experience

• A graduate from a reputed institute with 4–6 years of hands‑on SEO experience, demonstrating a strong track record of driving substantial organic traffic growth and successfully managing SEO for e‑commerce platforms.
• Proficient in industry‑standard SEO tools such as SEMrush, Ahrefs, Majestic, and Google Search Console, with a strong understanding of analytics platforms including Google Analytics and Adobe Analytics (Omniture).
• Deep knowledge of search engine ranking factors, optimisation techniques, and major algorithm updates, along with a working understanding of HTML, CSS, JavaScript, and the technical constraints impacting SEO.
• Experience in addressing SEO challenges at scale across both web and mobile platforms.
• Demonstrated ability to lead end‑to‑end SEO strategies while effectively managing multiple stakeholders in global, fast‑paced environments.
• Well‑versed in audience‑building tactics, conversion funnel optimisation, and integrating SEO efforts within broader performance marketing initiatives.

Key Success Factors for the Role

• Data & Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership.
• Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations).
• Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non‑technical stakeholders.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Technology, Information and Internet