SAP CRM Functional Analyst - Sales

Generac; Ramban district; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Generac is seeking a seasoned SAP CRM consultant in India to lead and support Sales, Lead-to-Cash, and Order-to-Cash integrations between SAP CRM and SAP ECC. You will configure Leads, Opportunities, Quotations, and Sales Orders, align relationship roles, and enable CRM WebUI for sales users.

In a hybrid Agile environment, you will collaborate with Sales, Service, IT, and cross-functional teams to deliver solutions, refine backlogs, participate in UAT, and support production systems across SAP

Qualifications

• Bachelor degree in IS, Business or related field or equivalent SAP CRM experience.
• Strong SAP CRM functional knowledge focusing on Sales and Lead-to-Cash.
• Experience with SAP ECC integration and CRM WebUI configuration.

Responsibilities

• Support customer and master data integration from SAP CRM to SAP ECC via middleware.
• Configure and support Lead, Opportunity, and Quotation processes in SAP CRM.
• Support Order Management configuration based on defined sales business scenarios.
• Configure and manage number ranges for SAP CRM Sales transaction types.
• Define, validate, and maintain SAP CRM relationship roles used in opportunities and quotations.
• Align SAP CRM relationship roles with SAP ECC partner functions.
• Support SAP SD integration across Lead-to-Cash and Order-to-Cash processes.
• Deliver and support SAP CRM WebUI configuration for Sales and CIC users.

Skills

SAP CRM Sales processes

SAP SD integration

Agile delivery

Cross-functional collaboration

Communication skills

Analytical problem solving

Education

Bachelor's degree in Information Systems, Business, Marketing, or related

Equivalent combination of education and SAP CRM experience

Master’s degree in Business Administration / Information Systems (preferred)

Tools

SAP CRM 7.0

SAP ECC 6.0

XML

Microsoft tools

Salesforce (SFDC) integration

Job description

Major Responsibilities

• Support customer and master data integration from SAP CRM to SAP ECC via middleware
• Configure and support Lead, Opportunity, and Quotation processes in SAP CRM
• Support Order Management configuration based on defined sales business scenarios
• Configure and manage number ranges for SAP CRM Sales transaction types
• Define, validate, and maintain SAP CRM relationship roles used in opportunities and quotations
• Align SAP CRM relationship roles with SAP ECC partner functions (AG, RE, RG, WE)
• Support SAP SD integration across the Lead‑to‑Cash and Order‑to‑Cash process
• Configure and support partner determination and text determination procedures
• Deliver and support SAP CRM WebUI configuration for Sales and CIC users
• Enable interactive sales reporting and pipeline visibility
• Participate in Agile delivery, including backlog refinement, sprint planning, testing, UAT, releases, and production support
• Collaborate cross‑functionally with Sales, Service, and technical teams

Education

• Bachelor’s degree in Information Systems, Business, Marketing, or a related field, or
• Equivalent combination of education and relevant SAP CRM experience

Certification / License

• None required; SAP CRM certifications are not mandatory but may be considered an asset

Work Experience

• 8-10+ years of hands‑on SAP CRM functional experience, with demonstrated focus on Sales and Lead‑to‑Cash processes
• 5+ years of SAP ECC experience, with focus on integration to SAP CRM
• Hands‑on experience configuring and supporting:
  • Leads
  • Opportunities
  • Quotations
  • Sales Orders
• Experience supporting the Lead to Cash / Order to Cash lifecycle
• Experience working in Agile delivery models including participation in backlog grooming, sprint planning, UAT, and releases
• Experience collaborating with cross‑functionally teams (Marketing, Sales, Service, IT)

Knowledge / Skills / Abilities

• Strong functional knowledge of SAP CRM Sales processes
• Solid understanding of SAP SD and integration between SAP CRM and SAP ECC
• Experience with SAP CRM relationship roles and partner determination
• Experience configuring SAP CRM WebUI for Sales and CIC users
• Ability to work effectively across Sales, IT, and technical teams
• Strong analytical and problem‑solving skills to translate business requirements into SAP CRM solutions
• Excellent communication skills, with the ability to work effectively with both business and technical stakeholders

Environment

• SAP CRM 7.0
• SAP ECC 6.0 (FI, CO, SD, MM)
• XML
• Microsoft tools

Preferred Job Requirements

Education

• Master’s degree in Business Administration, Information Systems, or a related field is preferred

Certification / License

• SAP CRM certification (SAP CRM 7.0) preferred
• SAP SD certification
• Agile‑related certifications (Scrum, or Agile Practitioner) are a plus
• Salesforce (SFDC) certification is beneficial but not required

Work Experience

• 12-15+ years of SAP CRM functional experience, with at least 5–10 years supporting Service, Sales and Marketing‑focused processes
• Experience supporting Customer Interaction Center (CIC) processes
• Experience working in hybrid CRM landscapes (SAP CRM integrated with Salesforce)
• Experience supporting pricing, variant configuration, IPC, or CPQ‑related processes
• Experience with large‑scale or global SAP CRM deployments
• Prior experience supporting User Acceptance Testing (UAT), releases, and post‑deployment support across multiple team

Knowledge / Skills / Abilities

• Salesforce (SFDC) Sales lifecycle knowledge
• Advanced knowledge of pricing, variant configuration, or IPC integration
• Experience enabling sales analytics, pipeline visibility, and reporting
• Strong documentation skills (functional specs, test scripts, process flows)
• Ability to manage multiple priorities in a fast‑paced Agile environment
• Strong stakeholder management and influencing skills
• Proven ability to work independently while collaborating across Marketing, Sales, Service, and Technical teams
• Comfortable operating in an Agile, fast‑paced delivery environment with multiple concurrent priorities
• Environment
  • SAP CRM 7.0
  • SAP ECC 6.0 (FI, CO, SD, MM)
  • XML
  • Microsoft tools

Physical Requirements and Working Conditions

Office Environment

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.