Salesforce Marketing Lead/Developer

Cognizant; Chennai; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

Cognizant is recruiting a Salesforce Marketing Cloud Developer to join our CXCRM group in India. The role focuses on building and maintaining Marketing Cloud automations, customer journeys, and cross-channel campaigns across Email Studio, Journey Builder, and Data Extensions.

You will work with AMPscript and SSJS, integrate SFMC with CRM systems and analytics tools, and ensure proper deliverability and regulatory compliance in a collaborative, hybrid environment.

Qualifications

• 4–12 years of experience in SFMC deployment and Marketing Cloud projects.
• Strong knowledge of Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
• Experience with AMPscript and SSJS scripting.
• Experience integrating SFMC with CRM systems and web analytics.
• Good understanding of CAN-SPAM and deliverability.

Responsibilities

• Design and maintain Marketing Automations and end-to-end customer journeys across channels.
• Configure cross-channel campaigns including email, SMS, push, and direct mail.
• Integrate SFMC with external systems via API and data extensions.
• Collaborate with multi-vendor teams and ensure regulatory compliance.
• Analyse business requirements and translate into SFMC technical flows.

Job description

Cognizant CXCRM Recruitment

Dear Candidate
Greetings from Cognizant!!

Cognizant is Hiring - Sales force marketing Cloud Developers

Please find the job description below

Experience: 4 to 12 years

Location: All CTS Location (3 days office, Hybrid mode)

Notice Period: Immediate to 90 days

Roles & Responsibilities:

• Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
• Experience in analysing business requirements and map them to technical flows.
• Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
• Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
• Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Technical Expertise/ Skills & Experience:

• Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.
• Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc
• Understanding of HTML & Scripting language – AMP Script & SSJS
• Strong in SQL query
• Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.
• Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
• Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
• Data Model setup using List, Groups and Data Extensions
• Opt In/Opt Out Management using Public Lists and Publication Lists
• Excellent communication skills
• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
• Integration: API, Sales and Service Cloud or any other external sources
• Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys

Mandatory:

• Certification in SFMC- Email Specialist & Developer