Salesforce Marketing Lead/Developer

Cognizant; Bengaluru; Hybrid; INR 900,000 - 1,200,000; Full time

Job summary

Cognizant is hiring a Sr. Developer with Marketing Cloud (SFMC) expertise for a hybrid role in India. The position requires 5–6 years in SFMC and related marketing capabilities. It involves building and optimizing marketing solutions, campaigns, and data integrations to drive customer engagement and business growth.

The role operates during day shifts in a hybrid environment with three days in the office and travel not required. Immediate notice period or short lead time is preferred.

Qualifications

• Experience with Salesforce Marketing Cloud (SFMC).
• Background in Sales & Marketing is a plus.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and implement advanced marketing solutions using Marketing Cloud to enhance customer engagement and satisfaction.
• Collaborate with cross-functional teams to design and execute marketing campaigns that align with business objectives.
• Analyze marketing data to provide insights and recommendations for campaign optimization and improved performance.
• Ensure the seamless integration of Marketing Cloud with other systems to streamline marketing processes and data flow.
• Troubleshoot and resolve technical issues related to Marketing Cloud to maintain system efficiency and reliability.
• Provide technical guidance and support to team members to foster a collaborative and productive work environment.
• Stay updated with the latest Marketing Cloud features and industry trends to continuously improve marketing strategies.
• Document technical specifications and processes to ensure clarity and consistency in project execution.
• Conduct regular testing and quality assurance to ensure the accuracy and effectiveness of marketing solutions.
• Optimize email marketing strategies to increase open rates, click-through rates and overall campaign success.

Skills

Marketing Cloud

Sales & Marketing

Tools

Custom Service

Job description

CXCRM Recruitment

Dear Candidate
Greetings from Cognizant!!

Cognizant is Hiring - SFMC Developers!

Please find the job description below

Experience: 4 to 12 years

Location: All CTS Location (3 days office, Hybrid mode)

Notice Period: Immediate to 90 days

1. Job Title : Sr. Developer

2. Job Summary : We are seeking a Sr. Developer with 5 to 6 years of experience to join our team in a hybrid work model. The ideal candidate will have expertise in Marketing Cloud (SFMC) and a background in Sales & Marketing is a plus. This role involves developing and optimizing marketing solutions to enhance customer engagement and drive business growth. The position operates during the day shift and does not require travel.

3. Experience : 5 - 6 years

4. Required Skills : Technical Skills: Marketing Cloud (SFMC) Domain Skills:

5. Nice to have skills : Domain Skills:Sales & Marketing

6. Technology : Custom Service

7. Shift : Day

8. Responsibilities : - Develop and implement advanced marketing solutions using Marketing Cloud to enhance customer engagement and satisfaction. - Collaborate with cross-functional teams to design and execute marketing campaigns that align with business objectives. - Analyze marketing data to provide insights and recommendations for campaign optimization and improved performance. - Ensure the seamless integration of Marketing Cloud with other systems to streamline marketing processes and data flow. - Troubleshoot and resolve technical issues related to Marketing Cloud to maintain system efficiency and reliability. - Provide technical guidance and support to team members to foster a collaborative and productive work environment. - Stay updated with the latest Marketing Cloud features and industry trends to continuously improve marketing strategies. - Document technical specifications and processes to ensure clarity and consistency in project execution. - Conduct regular testing and quality assurance to ensure the accuracy and effectiveness of marketing solutions. - Optimize email marketing strategies to increase open rates click-through rates and overall campaign success. - Collaborate with stakeholders to gather requirements and translate them into technical solutions that meet business needs. - Monitor and report on the performance of marketing campaigns to measure success and identify areas for improvement. - Contribute to the development of best practices and standards for marketing technology usage within the organization. Qualifications - - Possess strong expertise in Marketing Cloud with a proven track record of successful project implementations. - Demonstrate proficiency in analyzing marketing data and providing actionable insights for campaign optimization. - Exhibit excellent problem-solving skills with the ability to troubleshoot and resolve technical issues efficiently. - Have a solid understanding of email marketing strategies and techniques to drive customer engagement. - Show experience in integrating Marketing Cloud with other systems to enhance marketing operations. - Display strong communication skills to effectively collaborate with cross-functional teams and stakeholders. - Maintain a proactive approach to staying updated with industry trends and new Marketing Cloud features.

9. Job Location : Primary Location :INKABLRA03(ITIND Manyata (MBP) Bld F3 SEZ) Alternate Location :NA NA Alternate Location 1 :NA NA

10. Job Type : Associate - Projects [65PM00]

11. Demand Requires Travel? : No

12. Certifications Required : Salesforce Marketing Cloud Consultant Certification