Salesforce Marketing Cloud Consultant

Persistent Systems; Pune District; Hybrid; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

Competitive salary and benefits

Culture focused on talent development

Hybrid work and flexibility

Education and certifications sponsored

Healthcare and life insurance

Job summary

Persistent Systems seeks a Salesforce Marketing Cloud Consultant to design, implement, and optimize enterprise-scale marketing automation using SFMC, HubSpot, and data-driven approaches.

You will build data models, journeys, personalization frameworks, and automation programs, plus integrate with CRM/ERP/CDP, and mentor junior staff.

The role supports hybrid work across Persistent locations in India, with a focus on delivering measurable engagement and transformation outcomes.

Qualifications

• Experience with Salesforce Marketing Cloud and HubSpot.
• Proficiency in AMPscript, SSJS, SQL and data integration.
• Experience with Python and Java, including REST/SOAP APIs.
• Knowledge of ETL, data warehousing, and marketing analytics.
• Strong stakeholder management and communication skills.
• Certifications are preferred (Salesforce Marketing Cloud Consultant/Developer, HubSpot, etc.).

Responsibilities

• Design and implement end-to-end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and reporting capabilities.
• Create data models, segmentation strategies, customer journeys, personalization frameworks, and marketing automation programs.
• Design and manage HubSpot Marketing Hub, Sales Hub, CRM workflows, lead nurturing, lead scoring, reports, dashboards, and integrations.
• Develop scalable integrations using REST/SOAP APIs, middleware platforms, Python automation, and Java-based services.
• Integrate Salesforce Marketing Cloud and HubSpot with CRM, ERP, CDP, Data Lake, and third-party applications.
• Support data governance, deduplication, data quality, campaign analytics, and customer engagement reporting.
• Lead requirement workshops, translate business requirements into technical solutions, and mentor junior developers and consultants.

Skills

Salesforce Marketing Cloud

HubSpot

Marketing Cloud Connect

AMPscript

SSJS

SQL

personalization

Data Cloud exposure

Python

Java

Spring Boot

REST APIs

SOAP APIs

webhooks

JSON/XML

microservices

ETL

data warehousing

CRM data management

marketing analytics

Jira

Confluence

Git

CI/CD tools

Postman

stakeholder management

consulting

communication

presentation

analytical

problem-solving

Tools

Jira

Confluence

Git

CI/CD tools

Postman

Job description

We are seeking a highly skilled Salesforce Marketing Cloud Consultant with strong expertise in Salesforce Marketing Cloud, HubSpot, Python, and Java. The role will design, implement, integrate, and optimize enterprise-scale marketing automation solutions that improve customer engagement, campaign effectiveness, and digital transformation outcomes.

• Role: Salesforce Marketing Cloud Consultant
• Location: All Persistent Locations
• Experience: 8 to 16 years
• Job Type: Full Time Employment

What You'll Do:

• Design and implement end-to-end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and reporting capabilities.
• Create data models, segmentation strategies, customer journeys, personalization frameworks, and marketing automation programs.
• Design and manage HubSpot Marketing Hub, Sales Hub, CRM workflows, lead nurturing, lead scoring, reports, dashboards, and integrations.
• Develop scalable integrations using REST/SOAP APIs, middleware platforms, Python automation, and Java-based services.
• Integrate Salesforce Marketing Cloud and HubSpot with CRM, ERP, CDP, Data Lake, and third-party applications.
• Support data governance, deduplication, data quality, campaign analytics, and customer engagement reporting.
• Lead requirement workshops, translate business requirements into technical solutions, and mentor junior developers and consultants.

Expertise You'll Bring:

• Strong experience with Salesforce Marketing Cloud, HubSpot, Marketing Cloud Connect, AMPscript, SSJS, SQL, personalization, and Data Cloud exposure.
• Hands-on coding experience in Python and Java, preferably with Spring Boot, REST APIs, SOAP APIs, webhooks, JSON/XML, and microservices.
• Knowledge of SQL, ETL/data integration, data warehousing concepts, CRM data management, marketing analytics, Jira, Confluence, Git, CI/CD tools, and Postman.
• Preferred certifications include Salesforce Marketing Cloud Consultant, Developer, Email Specialist, Data Cloud Consultant, HubSpot Marketing Software, HubSpot Solutions Architect, or Salesforce Administrator.
• Strong stakeholder management, consulting, communication, presentation, analytical, and problem-solving skills.
• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”