Sales & Technocommercial Manager

NiceCoat India; Rajkot; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Nice Coat India is seeking a mid-senior level Sales & Technocommercial Manager to drive revenue and act as a technical consultant for clients, guiding formulations and shade decisions for their products.

The role requires understanding of powder coating processes, strong B2B sales acumen, and willingness to travel to client sites across Gujarat and adjacent regions. Join a leading coating brand with a two-decade legacy and ISO 9001-certified operations.

Qualifications

• Minimum 4 years of direct sales experience in the powder coating industry.
• Strong understanding of powder coating applications and processes.
• Proven ability to close B2B deals with OEMs and manufacturers.
• Excellent negotiation and relationship-building skills.
• Willingness to travel to client sites.

Responsibilities

• Drive B2B sales and acquire new OEMs and manufacturers.
• Provide technocommercial consultation and guidance on formulations and shades.
• Cross-sell Parth Chemtech products.
• Manage accounts with quick sample turnaround and on-ground technical support.
• Analyze regional market trends and coordinate with R&D.

Skills

Powder coating sales

B2B sales

Client communications

Travel readiness

Job description

Job Title: Sales & Technocommercial Manager

Company: Nice Coat India (A Parth Chemtech Brand)

Location: Gujarat (Rajkot / Vadodara / Ahmedabad)

Employment Type: Full-time

Seniority Level: Mid-Senior Level

About Us

At Nice Coat, we believe a great finish is more than just a coat of colour; it’s protection, performance, and long-lasting peace of mind.

As the leading powder coating brand developed by Parth Chemtech, we have been serving India’s OEMs, manufacturers, and product designers for over two decades. Our ISO 9001-certified, zero-solvent, and eco-friendly powders are trusted across industries—from automotive parts and hospital beds to appliances and industrial panels. With a 4000+ tons annual capacity and facilities in Rajkot, Vadodara, and Ahmedabad, we are built to support scale and help our clients coat with confidence.

The Role

We are looking for a driven Sales & Technocommercial Manager who understands the science of coatings and the art of sales. You will not only drive revenue growth but also act as a technical consultant for our clients, helping them choose the right formulations and custom R&D shades for their specific product needs.

Key Responsibilities

• Drive B2B Sales: Identify and acquire new business from OEMs, fabricators, and manufacturers across core sectors (Furniture, Automotive, Appliances, Agricultural Equipment, etc.).
• Technocommercial Consultation: Bridge the gap between technical specs and commercial viability. Recommend the best solutions from our portfolio (Hybrid, Pure Epoxy, Architectural, Hammertone, etc.).
• Cross-Selling: Promote our supplementary Parth Chemtech products, including Ultrasonic Sieving Machines and Aerosol Touch-Up Sprays.
• Account Management: Build long-term relationships with existing clients, ensuring quick sample turnaround and seamless on-ground technical support.
• Market Strategy: Analyze regional market trends and collaborate with our R&D team to address specific customer requirements and shade-matching needs.
  

What You Bring to the Table

• Mandatory Experience: A strictly required minimum of 4 years of direct sales experience in the Powder Coating industry.
• Technical Acumen: Strong understanding of powder coating applications, application processes, and troubleshooting.
• B2B Expertise: Proven track record of closing B2B deals with OEMs and industrial manufacturers.
• Communication Skills: Excellent negotiation, presentation, and relationship-building abilities.
• Mobility: Willingness to travel to client sites and coordinate with our manufacturing facilities.
  

Why Join Us?

• Represent a trusted brand with 20+ years of industrial legacy.
• Competitive compensation and growth opportunities within a rapidly expanding company.