Sales Representative – FMCG

Rewynd Snacks; Ahmedabad District; On-site; INR 300,000 - 500,000; Full time

Benefits offered by this job

Direct work with leadership team

Growth-oriented work culture

Job summary

A fast-growing FMCG brand in India is seeking a Sales Representative responsible for driving sales growth in assigned territories. The role involves building retailer relationships, achieving sales targets, and providing market insights. Candidates should have a Bachelor's degree and 1-3 years in FMCG sales. Growth opportunities are available within the company, promoting a collaborative work culture.

Qualifications

• 1-3 years experience in FMCG sales is desirable.
• Understanding of sales principles and customer service.

Responsibilities

• Promote and sell FMCG products to clients.
• Achieve sales targets in the assigned territory.
• Develop and maintain customer relationships.
• Conduct field visits to monitor stock and visibility.
• Identify new customers and markets.
• Provide market insights to management.

Skills

Communication

Negotiation

Interpersonal skills

Target orientation

Planning

Organization

Time-management

Presentation

Persuasion

Analytical mindset

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Microsoft Office Suite

CRM tools

Job description

Job Summary

The Sales Representative is responsible for driving sales growth of our FMCG products within an assigned territory. This includes building and maintaining strong retailer/distributor relationships, achieving sales targets, ensuring product availability and visibility, and providing market intelligence to inform business decisions.

Key Responsibilities

• Promote and sell the company’s range of FMCG products to existing and prospective clients (retailers, wholesalers, distributors).
• Achieve agreed-upon sales targets (monthly/quarterly/annual) and outcomes in the assigned territory.
• Develop and maintain strong business relationships with customers, distributors and retail outlets to secure repeat business.
• Conduct regular field visits to outlets, monitor stock levels, merchandising standards, shelf space and product visibility in stores.
• Identify and attract new customers/markets, open new distribution channels and expand market share.
• Monitor market trends, competitor activity and consumer behavior, and provide insights/reports to management.
• Collaborate with Marketing, Supply Chain, and other internal teams to ensure products are supplied, launched and promoted effectively.
• Prepare and submit accurate sales reports, forecasts, call activity logs and territory reviews.
• Handle customer complaints and ensure high levels of customer satisfaction.
• Carry out duties as assigned by management, including participation in trade promotions, product launches, and exhibitions.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• Previous experience in FMCG sales (preferably 1-3 years or more) is desirable.
• Strong communication, negotiation and interpersonal skills.
• Understanding of sales principles, territory management and customer services.
• Ability to work in a fast-paced, target-driven environment, comfortable with field visits and travel.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and familiarity with CRM tools is a plus.
• Valid driving license and own vehicle (or ability to travel) may be required, depending on the territory.

Required Skills & Attributes

• Target orientation and results-driven mindset
• Strong planning, organization and time-management skills
• Excellent presentation and persuasion skills
• Ability to build and maintain lasting client relationships
• Analytical mindset to interpret sales data and market information
• Adaptability, initiative and self-motivationReporting & Performance Metrics
• Achievement of sales volume, revenue and margin targets within territory
• Growth in distribution points, new accounts opened, and market share
• Compliance with call cycles, update of CRM/territory data and timely reporting
• Merchandising standards, product availability and shelf visibility
• Customer satisfaction, retention and complaint resolution

Field-based role with considerable travel across the assigned territory. Frequent store/retail visits, distributor meetings, trade promotions and product launches. May include meeting deadlines and working beyond standard hours during peak activities.

Successful performers can progress to Senior Sales Representative → Area Sales Manager → Regional Sales Manager within the FMCG sales function.

About Rewynd Snacks

Rewynd Snacks is a fast-growing FMCG brand under Gulab Oil and Food Ahmedabad Pvt. Ltd., focused on healthy, roasted snacks - from peanuts and chana chikki to nuts and mixes - built on the vision of bringing mindful snacking to modern India. Operating across 8 states and 12,000+ retail outlets, Rewynd is expanding rapidly and believes in a culture of ownership, learning, and warmth.

Why Join Rewynd Snacks

• Work directly with the Founder's Office and leadership team.
• Be part of a young, passionate brand shaping India's healthy snacking future.
• Experience full-cycle HR exposure in a fast-scaling FMCG environment.
• Growth-oriented, empathetic, and collaborative work culture.