Sales - Occupational Safety & OSH Programs

Larsen & Toubro; Chennai District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Larsen & Toubro is seeking a high‑performing Business Development professional in Chennai to drive growth of the OSH training portfolio. You will develop new corporate opportunities, lead marketing campaigns, and expand partnerships with industries and educational institutions.

The role focuses on B2B sales, product marketing, digital lead generation, and CRM‑driven relationship management with a track record of delivering learner enrolments and revenue targets.

Qualifications

• Bachelor’s degree in engineering / EHS or a related field preferable.
• MBA (Marketing) preferable.

Responsibilities

• Identify and develop new corporate business opportunities across key industries.
• Generate leads, conduct client meetings, and convert opportunities into business.
• Prepare customized technical and commercial proposals.
• Build and manage long‑term relationships with corporate clients.
• Develop and execute marketing strategies for OSH training programs.
• Position certification programs through digital campaigns, webinars, and promotional activities.
• Conduct market research and competitor analysis to identify growth opportunities.
• Establish partnerships with industries, educational institutions, and professional bodies.
• Promote collaborative training programs, campus initiatives, and corporate learning solutions.
• Manage the complete sales pipeline using CRM tools.
• Ensure timely follow‑up of enquiries and maintain high customer satisfaction.
• Coordinate with internal teams for seamless program delivery.
• Track sales performance, lead conversion, and campaign effectiveness.
• Prepare periodic business development and marketing reports.
• Achievement of revenue and enrolment targets.
• Number of new corporate clients acquired.
• Qualified leads generated and conversion rate.
• Corporate training programs secured.
• Institutional partnerships established.
• Marketing campaign ROI and digital lead generation.
• Customer retention and repeat business.

Skills

B2B Sales

Business Development

Product Marketing

Digital Marketing

Proposal Development

Negotiation

CRM Tools

LinkedIn Sales Navigator

Email Marketing

Communication Skills

Stakeholder Management

Education

Bachelor's degree in engineering / EHS

MBA (Marketing)

Tools

CRM Tools

Job description

He will be responsible for driving the growth of the company's Occupational Safety & Health (OSH) training portfolio by developing new business opportunities, promoting professional certification programs, expanding corporate partnerships, and increasing learner enrolments. The role involves B2B sales, product marketing, digital lead generation, and relationship management across industry and academic institutions.

Key Roles & Responsibilities

Business Development

• Identify and develop new corporate business opportunities across key industries.


• Generate leads, conduct client meetings, and convert opportunities into business.


• Prepare customized technical and commercial proposals.


• Build and manage long‑term relationships with corporate clients.

Product Marketing

• Develop and execute marketing strategies for OSH training programs.


• Position certification programs through digital campaigns, webinars, and promotional activities.


• Conduct market research and competitor analysis to identify growth opportunities.

Partnerships & Alliances

• Establish partnerships with industries, educational institutions, and professional bodies.


• Promote collaborative training programs, campus initiatives, and corporate learning solutions.

Customer & CRM Management

• Manage the complete sales pipeline using CRM tools.


• Ensure timely follow‑up of enquiries and maintain high customer satisfaction.


• Coordinate with internal teams for seamless program delivery.

Business Reporting

• Track sales performance, lead conversion, and campaign effectiveness.


• Prepare periodic business development and marketing reports.

Key Deliverables (KPIs)

• Achievement of revenue and enrolment targets.


• Number of new corporate clients acquired.


• Qualified leads generated and conversion rate.


• Corporate training programs secured.


• Institutional partnerships established.


• Marketing campaign ROI and digital lead generation.


• Customer retention and repeat business.

Qualifications

• Bachelor’s degree in engineering / EHS or a related field preferable


• MBA (Marketing) (preferable)

Experience

• 5–10 years of experience in B2B sales, business development, product marketing, or EduTech/corporate training.


• Experience in Occupational Safety, Health, Engineering, or Technical Training will be an added advantage.

Required Skills

• B2B Sales & Business Development


• Product & Digital Marketing


• Proposal Development & Negotiation


• Corporate Relationship Management


• CRM Tools


• LinkedIn Sales Navigator & Email Marketing


• Strong communication, presentation, and analytical skills


• Excellent stakeholder management and customer orientation

Success Measures

• Revenue growth


• Corporate account acquisition


• Learner enrolments


• Lead conversion ratio


• Strategic partnerships


• Customer satisfaction and retention


• Brand visibility and market expansion