SALES & Marketing HEAD

S S Associates; Gorakhpur District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

S S Associates in Gorakhpur is seeking a results-oriented Sales & Marketing Head to build and lead the mustard oil business across UP and Bihar. The role focuses on distributor networks, primary and secondary sales, and revenue growth.

The position requires 15–20 years of FMCG experience and senior leadership exposure, with an MBA in Marketing and deep knowledge of margins, incentives and retail distribution.

Qualifications

• 15–20 years in FMCG sales & marketing, preferably edible oil.
• Senior role experience such as Senior Sales Manager or equivalent.
• Proven ability to build and lead sales teams and manage distributors/dealers.
• Knowledge of trade margins, incentives, dealer schemes and performance-linked plans.
• UP/Purvanchal/Bihar exposure preferred.

Responsibilities

• Develop and execute the sales & marketing strategy for mustard oil and edible oil products.
• Build and lead a high-performing Sales & Marketing team with clear targets and KPIs.
• Appoint and develop stockists, distributors, dealers, retailers and other channel partners.
• Drive primary and secondary sales, retail coverage and market penetration.
• Design and implement incentive schemes and trade promotions.

Skills

Sales Leadership

Channel Development

Trade & Sales Execution

Commercial & MIS

Education

MBA in Marketing

Tools

Excel

ERP/CRM dashboards

Job description

EXPERIENCE

15-20 Years

QUALIFICATION

MBA - Marketing

EMPLOYMENT

Full-Time

PREFERRED INDUSTRY BACKGROUND: 15-20 years in Sales & Marketing, preferably in Edible Oil / Mustard Oil, with senior Sales Manager / HOD-level experience.

ROLE OVERVIEW

We are looking for a result-oriented Sales & Marketing Head to build and lead the sales organisation for our mustard oil business. The role will drive distributor and dealer expansion, primary and secondary sales, trade schemes, market coverage, sales & marketing team performance, revenue and profitability. Initial focus: Gorakhpur, Purvanchal, Uttar Pradesh and Bihar.

KEY RESPONSIBILITIES

• Develop and execute the overall sales and marketing strategy for mustard oil and other edible oil products.
• Build, recruit, motivate and drive a strong Sales & Marketing team with clear territory-wise targets, KPIs and performance reviews.
• Appoint and develop Super Stockists, Stockists, Distributors, Dealers, Wholesalers and Retailers.
• Drive primary and secondary sales, retail coverage, product availability and market penetration.
• Design and implement performance-linked incentive schemes for the Sales & Marketing team, along with dealer/distributor incentives, trade schemes, discounts and promotions.
• Evaluate channel partners on financial strength, infrastructure, reach, existing portfolio and sales potential.
• Prepare district-wise, Tehsil-wise and territory-wise expansion plans and conduct regular market reviews.
• Monitor competitor pricing, packaging, margins, schemes and distribution strength and take corrective action.
• Coordinate with Production, Procurement, Logistics and Finance for forecasting, stock, dispatches, credit and collections.
• Review sales MIS, distributor-wise stock/outstanding/targets and continuously improve market share and profitability.

CANDIDATE PROFILE

• MBA in Marketing from a recognised university/institution.
• 15-20 years of relevant Sales & Marketing experience in the FMCG / food products industry; Edible Oil / Mustard Oil experience is highly preferred.
• Must have worked in a senior role such as Senior Sales Manager, State/Regional Sales Head, GM - Sales or HOD - Sales & Marketing.
• Proven experience in building and leading sales teams, driving targets and appointing/managing distributors, dealers, stockists and other channel partners.
• Hands-on knowledge of trade margins, channel incentives, dealer schemes and performance-linked incentive plans for Sales & Marketing teams.
• Strong understanding of FMCG general trade, territory management, primary/secondary sales and retail distribution; UP/Purvanchal/Bihar exposure preferred.

CORE SKILLS

Sales Leadership: Build, motivate & drive teams

Channel Development: Dealer / distributor / stockist appointment

Trade & Sales Execution: Primary/secondary sales, schemes & margins

Commercial & MIS: Pricing, negotiation, Excel, ERP/CRM dashboards

KEY PERFORMANCE INDICATORS

Sales volume & revenue | Primary & secondary sales growth | Productive channel additions | Market coverage | Collections | Brand visibility | Market share & profitability

Join SS Associates and lead the growth of our mustard oil business across high-potential markets.Role & responsibilities