Sales Manager West- Facade, Fenestration, Insulating Glass

Sika; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sika is seeking a Sales Manager for the West India region, based in Mumbai, to maximize revenue and develop business opportunities in the façade and fenestration market. The role entails strategic planning, managing customer accounts, and providing technical support.

The ideal candidate should have a Master's or Bachelor's degree in engineering, an MBA, and at least 5-8 years of experience in B2B and B2C in the construction or building materials sector.

Strong leadership, communication, and analytical skills are essential for driving sales growth and ensuring customer satisfaction.

Qualifications

• Minimum 5-8 years of experience in B2B & B2C in construction/building materials.
• Prior experience in façade industry preferred.
• Deep understanding of Façade products market trends and customer behavior.

Responsibilities

• Maximize revenue and customer penetration in West India.
• Develop and implement sales strategies aligned with company objectives.
• Manage existing customer accounts for repeat business.
• Monitor industry trends and track competition.

Skills

Business acumen

Leadership skills

Communication skills

Analytical mindset

Relationship building

Education

Masters/Bachelor's degree in engineering

MBA preferred

Job description

Company Overview

In the Automotive & Industry sector, it delivers innovative solutions to the world’s leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stays close to them via the central sales & marketing office in Pune, and a pan India sales team presence.

Job Description Title

Sales Manager West – FFI
Department: Automotive & Industry
Location: Mumbai
Reports To: Business Development Manager – FFI

Broad Functions and Purpose of Position

Sales Manager FFI- West is tasked with maximizing revenue, material margin, and increased customer penetration with Façade, Fenestration & Insulating Glass customers in West India. He/she must deeply understand customer needs, products, and applications to devise effective sales strategies, identify new opportunities, forge strategic partnerships, and drive sales growth. The primary focus is on developing new business opportunities while also managing existing businesses, offering technical and commercial support to drive sales growth.

Duties and Responsibilities

Sales Strategy & Planning

• Develop and implement sales strategies aligned with company objectives.
• Identify target industries, key accounts, and growth opportunities.
• Forecast sales volumes, revenues, and profitability.
• Plan product launches and market penetration initiatives.

Business Development

• Proactively seek information about customers business in understanding Existing / New Projects for tendering.
• Develop short-, medium-, and long-term business strategy by analyzing project database in the region.
• Actively engage with Façade Consultants to get Sika products specified in the BOQ / Make list.
• Follow up with Façade fabricators / contractors for structural glazing, Weather silicones trials / Mockups.
• Collaborate with Technical Service for design calculation and substrate validation.
• Lead value addition (VAVE) activities at customer end in collaboration with Technical Service and respective Customer Group Manager.
• Implement value added services like project management and online design calculation tools for all projects.

Account & Relationship Management

• Manage existing customer accounts and ensure repeat business.
• Understand client technical requirements and match them with product offerings.
• Provide customized solutions to improve customer processes and cost-effectiveness.
• Handle escalations, contract renewals, and credit management.

Market Intelligence & Competition Tracking

• Monitor industry trends, competitor products, and pricing strategies.
• Collect customer feedback for continuous improvement.
• Identify opportunities for product diversification or new applications.
• Share insights with product management and R&D teams.

Technical & Commercial Support

• Provide product demonstrations, trials, and application guidance.
• Support clients with technical documentation and compliance requirements.
• Work closely with market field engineers to deliver end-to-end solutions.
• Ensure value selling rather than price-based competition.

Sales Operations & Administration

• Manage quotations, and pricing approvals.
• Oversee order processing, delivery schedules, and inventory coordination.
• Ensure timely follow-up for collections, and adherence to payment terms.
• Maintain CRM records and prepare sales performance reports.

Problem Solving & Issue Resolution

• Handle client escalations efficiently and ensure quick resolution.
• Proactively identify potential risks and take corrective actions.

Qualifications/Experience/Education

Education

Masters/bachelor’s degree in engineering from a reputed institute. MBA preferred.

Experience

Minimum 5-8 years of experience in B2B & B2C in construction / Building material components. Prior experience in façade industry will be preferred.

Skills

• Strong business acumen with a deep understanding of Façade products market trends, West India geography and consumer behaviour.
• Exceptional leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to drive data-driven decisions.
• Ability to build and nurture relationships with key stakeholders, both internal and external.

Personal Attributes

• Strategic thinker with a vision for long-term growth.
• Innovative, solution-oriented, and adaptable in a rapidly evolving industry.
• Strong decision-making capabilities and ability to operate in a fast-paced, high-pressure environment.
• High level of integrity, accountability, and professionalism.

Working Conditions

Full-time.
Frequent travel to meet customers, both domestic and international, and also for business meetings, partnerships, and events.