Sales Manager for Mumbai, India

DEIF; Mumbai; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

DEIF invites a results-driven Area Sales Manager to strengthen its Western India presence from Mumbai. The role focuses on expanding the customer base, increasing market share, and delivering value-driven power management and automation solutions.

You will travel across the territory, managing relationships with OEMs, EPCs, consultants, and distributors, while executing DEIF's sales strategy. The ideal candidate has 8–12 years in B2B technical sales within power, automation or energy sectors,

Qualifications

• Bachelor's degree or diploma in Electrical, Electronics, Instrumentation, or a related discipline.
• 8–12 years of experience in B2B technical sales, project sales or account management.
• Strong knowledge of generator controls and energy management solutions.

Responsibilities

• Develop and execute sales strategies to achieve targets in the assigned territory.
• Identify new business opportunities and expand market presence in Power Generation, Industrial Automation, Data Centres, BESS, Renewable Energy, and Marine sectors.
• Build and maintain relationships with OEMs, EPCs, consultants, system integrators, panel builders, distributors and end users.
• Promote Generator Controllers, Power Management Systems, PLCs, SCADA, Protection Relays, and Energy Management solutions.
• Prepare, negotiate, and close techno-commercial proposals and supply agreements.
• Drive the complete sales cycle from lead generation to order closure and customer engagement.

Skills

B2B technical sales

Relationship building

Energy sector knowledge

CRM proficiency

Education

Bachelor's degree

Electrical/ Electronics Diploma

Tools

Generator Controllers

Power Management Systems

PLC/SCADA

Protection Relays

Energy Management Systems

Job description

Location: Mumbai, Maharashtra, India

Are you a results-driven sales professional with a passion for developing customer relationships and delivering sustainable business growth? Do you thrive in a technical sales environment where innovation, customer focus, and strategic thinking drive success?

Location: Mumbai, Maharashtra, India

Are you a results-driven sales professional with a passion for developing customer relationships and delivering sustainable business growth? Do you thrive in a technical sales environment where innovation, customer focus, and strategic thinking drive success? At DEIF, we are currently looking for a full-time Area Sales Manager to strengthen our presence in Western India by expanding our customer base, increasing market share, and delivering value-driven power management, automation, and energy management solutions. DEIF A/S is a worldwide leader in power efficiency, and we are on a journey to make a real difference in the world. We pursue an ambitious growth strategy and strive to be a global trendsetter in power-efficient products and intelligent control solutions. Our ambition is to be the preferred partner for efficient power management, recognized for our innovative platforms, technical expertise, and customer-centric approach.

About The Job

As our new Area Sales Manager, you will be responsible for driving sales growth across your assigned territory by identifying new business opportunities, strengthening relationships with existing customers, and executing DEIF's sales strategy to achieve ambitious business targets.

Working closely with customers, distributors, consultants, OEMs, EPC contractors, system integrators, panel builders, and internal stakeholders, you will play a key role in expanding DEIF's market presence while ensuring exceptional customer satisfaction and long-term business partnerships.

This position is based in Mumbai and reports to the Deputy General Manager - Sales West. The role involves extensive travel across the assigned territory.

Working Tasks & Responsibilities

• Develop and execute sales strategies to achieve and exceed sales targets within the assigned territory.
• Identify new business opportunities and expand DEIF’s market presence across Power Generation, Industrial Automation, Data Centres, BESS, Renewable Energy, and Marine sectors.
• Build and maintain strong relationships with OEMs, EPC contractors, consultants, system integrators, panel builders, distributors, and end users.
• Promote DEIF’s technical solutions, including Generator Controllers, Power Management Systems (PMS), PLCs, SCADA, Protection Relays, and Energy Management solutions.
• Understand customer applications and provide value-driven technical solutions aligned with their power management and automation requirements.
• Prepare, negotiate, and close techno-commercial proposals, quotations, and supply agreements.
• Drive the complete sales cycle, from lead generation and customer engagement to technical discussions, negotiations, and order closure.
• Conduct customer visits, product presentations, demonstrations, technical discussions, seminars, and workshops to generate business and secure product approvals.
• Monitor market trends, competitor activities, customer requirements, and emerging technologies to identify new business opportunities.
• Collaborate with Engineering, Operations, Service & Support, Product Management, and Channel Partners for effective solution development and project execution.
• Maintain accurate sales pipelines, customer information, forecasts, and opportunities through the CRM system.
• Provide regular sales forecasts, market intelligence, and business performance updates to management and travel extensively across the assigned territory.

What You'll Bring

• Bachelor's degree or diploma in Electrical, Electronics, Instrumentation, or a related discipline.
• 8–12 years of experience in B2B technical sales, project sales, business development, or account management, preferably in the power, electrical, automation, or energy sector.
• Strong technical knowledge of Generator Controls, Generator Controllers, Power Management Systems (PMS), PLCs, SCADA, Protection Systems/Relays, and Energy Management Systems.
• Good understanding of power generation and DG applications, including generator control, synchronization, load sharing, power management, and electrical protection.
• Working knowledge of industrial automation, PLC-based control systems, SCADA, control panels, and system integration.
• Knowledge of BESS, hybrid power systems, renewable energy, and energy management solutions will be an advantage.
• Experience working with OEMs, EPCs, consultants, system integrators, panel builders, distributors, and end customers.
• Strong ability to understand technical requirements and convert them into practical, value-added solutions and techno-commercial proposals.
• Proven track record of achieving sales targets and managing the complete sales cycle from prospecting to order closure.
• Strong commercial, negotiation, presentation, communication, and stakeholder management skills.
• Experience with CRM systems, sales pipeline management, forecasting, and reporting.
• Willingness to travel extensively within the assigned territory.

What Makes You Successful

You are a commercially driven and customer-focused professional who enjoys building long-term partnerships and identifying opportunities that create value for customers. You combine strong business insight with technical knowledge and are motivated by achieving ambitious sales targets.

You have the ability to understand technical customer requirements, engage confidently with engineering and technical stakeholders, and position the right power management, automation, and energy solutions for the application.

You communicate effectively with stakeholders at all levels, demonstrate resilience when facing challenges, and excel in developing practical solutions that meet customer needs. Your collaborative mindset enables you to work successfully across functions while maintaining accountability for delivering results.

Above all, you are proactive, adaptable, technically curious, and passionate about contributing to DEIF's continued growth through innovation, customer excellence, and sustainable business development.

Why Join DEIF?

At DEIF, you'll become part of a global organization committed to innovation, sustainability, and empowering people. We offer a collaborative and inclusive work environment where your ideas are valued, your development is supported, and your contributions make a meaningful impact.

As part of our ambitious growth journey, you'll have the opportunity to work with industry-leading technologies, collaborate with talented colleagues across the globe, and help shape the future of intelligent power management, automation, and energy management solutions.

If you're ready to grow your career with a company that values innovation, teamwork, and customer success, we'd love to hear from you.

Cover letters are encouraged as part of your application.

At DEIF, we are Winning Together! We promise you'll experience a culture based on values such as Ambitions, Perspective, and Respect, where we are Winning Together. We are a global company and work in many different locations – however, we are all united by a wish to make our customers and colleagues succeed. You'll experience a highly professional work environment where continuous learning, empowerment, and collaboration is essential.

We are in a continuous process of developing new intelligent products and solutions that can contribute to accelerating the green transition. Sustainability is central to our business, and we have recently been recognized in the EY Entrepreneur of The Year 2023, where we won the award in the ESG category.

Curious to learn more about the benefits of working at DEIF? Delve into the details by visiting our career page at https://career.deif.com.