Sales Manager

Cadila Pharmaceuticals Limited; Thiruvananthapuram; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a field-ready Regional Sales Leader in Kerala to drive regional sales targets, lead ABMs, and strengthen KOL and distributor networks. The role emphasizes forecasting, market expansion, and compliance while delivering strategic regional marketing initiatives.

You will coordinate with distributors, manage channel partners, and ensure timely product availability through effective sales and marketing execution.

Qualifications

• Experience in regional pharma sales.
• Ability to plan territory and forecast demand.
• Strong stakeholder management with KOLs and distributors.

Responsibilities

• Drive achievement of regional sales targets on a monthly, quarterly, and annual basis.
• Lead ABMs, coach teams, and ensure high field productivity.
• Develop and sustain relationships with KOLs and key customers.
• Execute marketing programs and translate strategy into regional action plans.

Skills

Regional Sales

Leadership

KOL Management

Forecasting

Distributor Coordination

Channel Management

Job description

Job Description:

Principal Tasks & Responsibilities

• 1. Regional Sales & Business Achievement
  
  
  
  • Drive achievement of monthly, quarterly, and annual regional sales targets.
  
  
  • Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.
  
  
  • Ensure each ABM and FO achieves territory targets and improves overall productivity.
  
  
  • Maintain business hygiene by reducing sales returns and minimizing expiries.
  
  
  • Ensure accurate forecasting for uninterrupted product availability.
  
  
  • Strengthen coordination with distributors and channel partners.
  
  
  • Ensure achievement of collection and receivables targets.
  
  
  • Take corrective actions for slow-moving or underperforming products.
  
  
  • Drive balanced growth across therapy segments.
  
  
  
  


• 2. Leadership & Team Development
  
  
  
  • Lead, coach, and mentor ABMs to drive high performance.
  
  
  • Monitor field productivity metrics:
  
  
  • Minimum Doctor Call Average of 12
  
  
  • 95%+ MCR coverage
  
  
  • 95% KOL coverage
  
  
  • Conduct regular field visits and joint working to improve execution quality.
  
  
  • Build a performance-driven and compliant sales culture.
  
  
  • Ensure manpower planning, retention, and capability development.
  
  
  
  


• 3. KOL & Key Customer Development
  
  
  
  • Develop and sustain strong relationships with KOLs and key customers.
  
  
  • Support implementation of strategic alliance programs to maximize ROI.
  
  
  • Periodically track KOL contribution and initiate corrective interventions.
  
  
  • Personally engage with high-value customers to strengthen brand positioning.
  
  
  
  


• 4. Marketing & Strategy Execution
  
  
  
  • Ensure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).
  
  
  • Translate business strategy into regional action plans.
  
  
  • Track implementation effectiveness and close execution gaps.
  
  
  • Monitor team performance and compliance through Phyzii reporting.
  
  
  • Implement local strategies in alignment with national business objectives.
  
  
  
  

Key Skills & Competencies

• Functional / Technical:


• Territory & Business Planning


• Team Leadership & Performance Management


• Sales Target Achievement


• KOL & Key Account Management


• Ethical Compliance & Process Discipline