Sales Manager

Cadila Pharmaceuticals Limited; Bengaluru; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Bengaluru seeks a Regional Sales Leader to drive regional targets, strengthen distributor networks, and ensure portfolio growth across priority brands.

The role emphasizes leadership of ABMs, field execution, KOL engagement, and cross-functional collaboration to translate marketing programs into regional actions.

Ideal candidates have pharma sales experience, strong planning, and a proven track record in high-performance markets.

Qualifications

• Territory planning, sales forecasting, and market analysis.
• Leadership, coaching, and performance management of frontline teams.
• Strong track record in achieving sales targets and driving product adoption.
• KOL relationship building and key account management.
• Commitment to ethical practices and process discipline.

Responsibilities

• Drive achievement of regional sales targets monthly, quarterly, and yearly.
• Ensure brand-wise sales with focus on priority brands and minimize expiries.
• Strengthen distributor and channel partner coordination and collections targets.
• Lead ABMs, monitor field productivity, and ensure compliant execution.
• Develop KOL relationships and implement strategic alliance programs.
• Translate marketing programs into regional action plans and monitor implementation.

Skills

Territory planning

Team leadership

Sales target achievement

KOL & account management

Ethical compliance

Job description

Principal Tasks & Responsibilities

• 1. Regional Sales & Business Achievement
  • Drive achievement of monthly, quarterly, and annual regional sales targets.
  • Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.
  • Ensure each ABM and FO achieves territory targets and improves overall productivity.
  • Maintain business hygiene by reducing sales returns and minimizing expiries.
  • Ensure accurate forecasting for uninterrupted product availability.
  • Strengthen coordination with distributors and channel partners.
  • Ensure achievement of collection and receivables targets.
  • Take corrective actions for slow-moving or underperforming products.
  • Drive balanced growth across therapy segments.
• 2. Leadership & Team Development
  • Lead, coach, and mentor ABMs to drive high performance.
  • Monitor field productivity metrics:
  • Minimum Doctor Call Average of 12
  • 95%+ MCR coverage
  • 95% KOL coverage
  • Conduct regular field visits and joint working to improve execution quality.
  • Build a performance-driven and compliant sales culture.
  • Ensure manpower planning, retention, and capability development.
• 3. KOL & Key Customer Development
  • Develop and sustain strong relationships with KOLs and key customers.
  • Support implementation of strategic alliance programs to maximize ROI.
  • Periodically track KOL contribution and initiate corrective interventions.
  • Personally engage with high-value customers to strengthen brand positioning.
• 4. Marketing & Strategy Execution
  • Ensure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).
  • Translate business strategy into regional action plans.
  • Track implementation effectiveness and close execution gaps.
  • Monitor team performance and compliance through Phyzii reporting.
  • Implement local strategies in alignment with national business objectives.

Key Skills & Competencies

• Functional / Technical:
  • Territory & Business Planning
  • Team Leadership & Performance Management
  • Sales Target Achievement
  • KOL & Key Account Management
  • Ethical Compliance & Process Discipline
• Behavioural:
  • Experience in prior First Line Management experience preferred.
  • Strong process orientation is an advantage.
  • Good interpersonal, analytical, and leadership skills.
  • Strong communication, execution capability, and attention to detail.