Sales Manager

Cadila Pharmaceuticals Limited; Kolkata District; On-site; INR 1,100,000 - 1,900,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India is seeking a Sales Manager to lead a regional team of ABMs and FOs to achieve budgeted targets and strengthen brand presence. You will drive strategic growth, manage KOLs, ensure distributor coordination, and execute marketing programs with rigorous planning and monitoring to close execution gaps and deliver strong market performance.

The role requires strong leadership, forecast accuracy, and compliance orientation, with a focus on building a

Responsibilities

• Achieve regional sales targets through ABMs and FOs.
• Develop leaders, monitor productivity, and ensure compliant sales culture.
• Cultivate KOLs and key customers, track ROI.
• Execute marketing programs and translate strategy into regional action plans.

Skills

Regional Sales

Leadership

Forecasting

KOL Management

Data Analysis

Marketing Strategy

Compliance

Job description

Job Description

Role Objective: The Sales Manager will be responsible for achieving the budgeted sales targets of the assigned region by leading, guiding, and developing a team of Area Business Managers (ABMs) and Field Officers (FOs). The role focuses on strategic business growth, brand development, KOL management, distribution effectiveness, and strong execution of marketing initiatives through structured planning and monitoring.

Principal Tasks & Responsibilities

• 1. Regional Sales & Business AchievementDrive achievement of monthly, quarterly, and annual regional sales targets.Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.Ensure each ABM and FO achieves territory targets and improves overall productivity.Maintain business hygiene by reducing sales returns and minimizing expiries.Ensure accurate forecasting for uninterrupted product availability.Strengthen coordination with distributors and channel partners.Ensure achievement of collection and receivables targets.Take corrective actions for slow-moving or underperforming products.Drive balanced growth across therapy segments.
• 2. Leadership & Team DevelopmentLead, coach, and mentor ABMs to drive high performance.Monitor field productivity metrics:Minimum Doctor Call Average of 1295%+ MCR coverage95% KOL coverageConduct regular field visits and joint working to improve execution quality.Build a performance-driven and compliant sales culture.Ensure manpower planning, retention, and capability development.
• 3. KOL & Key Customer DevelopmentDevelop and sustain strong relationships with KOLs and key customers.Support implementation of strategic alliance programs to maximize ROI.Periodically track KOL contribution and initiate corrective interventions.Personally engage with high-value customers to strengthen brand positioning.
• 4. Marketing & Strategy ExecutionEnsure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).Translate business strategy into regional action plans.Track implementation effectiveness and close execution gaps.Monitor team performance and compliance through Phyzii reporting.Implement local strategies in alignment with national business objectives.

Key Skills & Competencies

Regional Sales Strategy & Target AchievementLeadership & Performance ManagementBusiness Forecasting & Distribution ManagementKOL & Key Account ManagementData Analysis & Decision MakingExecution Excellence & Compliance Orientation

Requirements