Sales Manager

ORFLAX Wires and Cables; Delhi; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Incentives

Travel allowances

Job summary

ORFLAX Wires and Cables is seeking a field-based Sales Manager to drive growth in PVC wire and cable products. You will identify new opportunities, expand the dealer and distributor network, and build strong customer relationships while achieving sales targets.

The role requires hands-on field sales across distributors, dealers, contractors, OEMs and project customers, with extensive travel and ability to close opportunities in the market.

Qualifications

• 3–6 years proven sales experience in wire & cable, electrical, or related B2B sectors.
• Strong understanding of electrical market channels: distributors, dealers, retailers, contractors, OEMs and projects.
• Hands-on field sales, customer acquisition, lead generation, relationship management, and achieving sales targets.
• Excellent communication, negotiation, presentation and interpersonal skills.
• Willingness to travel extensively and work independently with minimal supervision.
• Bachelor's degree in Business, Marketing, Engineering or related field.

Responsibilities

• Identify new business opportunities and expand dealer/distributor networks for PVC wire and cable products.
• Develop and manage relationships with electrical dealers, distributors, contractors, OEMs and project customers.
• Meet sales targets, conduct sales meetings, and independently close business opportunities.
• Visit markets regularly and travel extensively to engage potential clients.

Job description

About The Role

We're hiring a Sales Manager to drive business growth for our PVC wire and cable manufacturing business. This is a hands-on, field-based role where you'll be responsible for identifying new business opportunities, expanding our dealer and distributor network, developing strong customer relationships, and achieving sales targets. You'll work closely with electrical dealers, distributors, contractors, OEMs, and project customers while representing the company in the market and closing new business. We are looking for candidates with prior experience in the wire & cable, electrical products, or related industrial sectors who have a strong understanding of the electrical market and a proven track record in field sales. We offer market-based competitive compensation, along with performance-based sales incentives tied to achieving and exceeding sales targets, providing significant earning potential for high performers.

What we look for

• 3-6 years of proven sales experience, preferably in the wire & cable, electrical, industrial products, or B2B manufacturing sector
• Strong understanding of the electrical market, including distributors, dealers, retailers, contractors, OEMs, and project-based sales
• Hands-on experience in field sales, customer acquisition, lead generation, relationship management, and consistently achieving sales targets
• Excellent communication, negotiation, presentation, and interpersonal skills with the ability to build long-term customer relationships
• Ability to work independently, travel extensively, and manage sales activities with minimal supervision
• Good understanding of sales reporting, CRM tools, quotations, pricing, and order follow-ups
• Strong problem‑solving skills with the ability to identify new business opportunities and expand market presence
• Willingness to quickly learn technical specifications of wire, cable, and electrical products to provide effective customer solutions
• Bachelor's degree in Business, Marketing, Engineering, or a related field preferred
• Note: This is a field sales role, not a desk job. The candidate will be expected to actively visit markets, identify and approach potential clients, meet distributors, dealers, retailers, contractors, and project customers, build relationships, conduct sales meetings, and independently close business opportunities. Extensive travel and regular customer visits are a core part of the role.