Sales Influencer

First Square Feet; Thane; On-site; INR 600,000 - 1,000,000; Full time

Job summary

First Square Feet Realty is hiring a Sales Influencer to blend real estate knowledge, content creation, and sales across a defined Mumbai/Thane territory. The role focuses on researching markets, producing educational content, and turning enquiries into site visits and bookings.

You will appear on camera, build a digital personal brand, and coordinate with Profiling Managers and Sales Managers to optimize the sales funnel in a performance-driven environment.

Qualifications

• Minimum 2 years of experience in real estate sales or related field.
• Strong knowledge of Mumbai/Thane real estate markets and micro-markets.
• Proven ability to create engaging social media content (Instagram Reels, YouTube).
• Comfortable appearing on camera and communicating confidently.

Responsibilities

• Own a territory such as Mumbai or Thane and drive sales and brand presence.
• Create property reviews, market updates, and buyer education content.
• Distribute content across Instagram, YouTube, Facebook, LinkedIn, WhatsApp.
• Engage with enquiries, qualify leads with Profiling Managers and Sales Managers.
• Track performance, site visits, and bookings; report revenue impact.

Skills

Sales

Content creation

Digital marketing

Negotiation

People management

Zoho CRM

Social media proficiency

Tools

Zoho CRM

Instagram

YouTube

Job description

First Square Feet Ventures Private Limited | Full time

First Square Feet Realty is looking for a Sales Influencer who can combine real estate expertise, content creation, social media, client engagement and sales to drive business for an assigned territory.

The Sales Influencer will be responsible for becoming the digital face of First Square Feet for a specific real estate market , such as Mumbai or Thane. The role involves researching the market, creating educational real estate content, distributing it across social media, generating potential buyer enquiries and working with Profiling Managers and Sales Managers to convert those enquiries into site visits and property bookings.

This is an all-rounder role for someone who can understand real estate, create content, influence customers, manage people and take ownership of an entire territory.

Key Responsibilities

• Take complete ownership of an assigned real estate territory such as Mumbai, Thane or South Mumbai.
  
• Develop strong knowledge of projects, developers, pricing, transactions, micro-markets, infrastructure and market trends within the territory.
  
• Research and analyse real estate market data to identify opportunities and create valuable content.
  
• Create engaging content for Instagram, YouTube, Facebook, LinkedIn, WhatsApp and other relevant platforms.
  
• Create property reviews, market updates, project comparisons, pricing analysis, investment insights and buyer-education content.
  
• Appear on camera and communicate complex real estate information in a simple and engaging manner.
  
• Build an audience and establish yourself as a trusted real estate authority within the assigned territory.
  
• Generate genuine property enquiries through organic content and social media distribution.
  
• Educate potential buyers about pricing, market conditions, projects and transaction insights.
  
• Communicate First Square Feet's value proposition, including pricing clarity, last transaction reports, market intelligence and insider information.
  
• Engage with enquiries generated through content and understand their property requirements.
  
• Coordinate with Profiling Managers to ensure enquiries are contacted, qualified and followed up effectively.
  
• Manage and coordinate with Sales Managers responsible for converting qualified enquiries.
  
• Support Sales Managers with market knowledge, project information and customer insights.
  
• Participate in important client conversations and negotiations when required.
  
• Track content performance, enquiry quality, site visits, bookings and revenue generated from the territory.
  
• Identify which projects, topics and content formats generate the highest-quality enquiries.
  
• Continuously improve the content and sales strategy based on market feedback and conversion data.
  
• Maintain accurate lead and customer information in Zoho CRM.
  
• Take ownership of the overall digital and sales performance of the assigned territory.
  

Core Objective

The objective of the Sales Influencer is not simply to generate views or followers .

The objective is to:

Requirements

• Minimum 2 years of experience in real estate sales, real estate content creation, digital marketing, business development or a related field.
  
• Strong knowledge of Mumbai / Thane real estate markets and their micro-markets.
  
• Proven ability to create engaging Instagram Reels, YouTube videos and social media content.
  
• Comfortable appearing on camera and communicating confidently.
  
• Excellent knowledge of property pricing, projects, developers, market trends and buyer behaviour.
  
• Strong sales, persuasion and negotiation skills.
  
• Ability to educate and influence potential property buyers through content and direct communication.
  
• Experience generating enquiries through organic social media/content marketing is highly preferred.
  
• Strong understanding of Instagram, YouTube and other social media platforms.
  
• Ability to research property data, transaction trends and market intelligence.
  
• Ability to manage and coordinate Profiling Managers and Sales Managers.
  
• Strong leadership, communication and team-management skills.
  
• Ability to take complete ownership of an assigned territory and its sales pipeline.
  
• Strong customer relationship and follow-up skills.
  
• Comfortable working with Zoho CRM and digital sales tools.
  
• Strong analytical and problem-solving skills.
  
• Highly self-motivated, entrepreneurial and target-oriented.
  
• Must be comfortable working in a performance-driven environment where content performance, enquiries, site visits and bookings are measured.
  
• Excellent English and Hindi communication skills; Marathi is an advantage.
  
• Competitive Fixed Salary based on experience and capability.
  
• Performance-Based Incentives linked to enquiries, site visits, bookings and revenue.
  
• Opportunity to earn significantly more through sales and performance incentives.
  
• Territory Ownership – take charge of a defined real estate market such as Mumbai, Thane or South Mumbai.
  
• Opportunity to build your own real estate personal brand and digital authority.
  
• Access to real transaction reports, pricing intelligence and market data to create credible content.
  
• Opportunity to work with premium and luxury real estate projects.
  
• Support for content creation, marketing and social media distribution.
  
• Exposure to high-value property buyers and transactions.
  
• Opportunity to manage and lead Profiling Managers and Sales Managers.
  
• Direct involvement in the complete Content → Enquiry → Site Visit → Booking sales funnel.
  
• Professional, high-performance and growth-oriented work environment.
  
• Training and exposure to advanced real estate sales, content and digital marketing strategies.
  
• Clear career progression toward Senior Sales Influencer, Territory Head, Business Unit Head and Regional Sales Head.
  
• Opportunity to become a recognized real estate market expert within your territory.
  
• Strong exposure to Mumbai and Thane's evolving luxury and residential real estate markets.