Sales Executive - Modern Trade

Style & Shine Essentials; New Delhi; On-site; INR 334,800 - 446,400; Full time

Job summary

A leading beauty and personal care company is seeking a Sales Executive for Modern Trade to oversee retail execution and enhance brand visibility in outlets. The candidate will manage store operations, coordinate with Beauty Advisors, and ensure stock management while driving sales performance. A graduate degree is mandatory; experience in Modern Trade retail and beauty categories is preferred. The position offers a competitive salary and incentives based on performance.

Qualifications

• Experience in managing retail execution within Modern Trade is essential.
• Exposure to beauty, personal care, or FMCG sectors is preferred.
• Familiarity with planograms and store audits is required.

Responsibilities

• Manage assigned modern trade outlets to ensure product availability and compliance with standards.
• Coordinate with Beauty Advisors and provide support during promotional activities.
• Monitor stock levels and manage replenishment processes.

Skills

Hands-on experience in Modern Trade retail execution

Strong communication and interpersonal skills

Ability to manage and motivate Beauty Advisors / Promoters

Basic proficiency in MS Excel and reporting formats

Education

Graduate in any discipline

Beauty, cosmetology, or retail-related training

Job description

Sales Executive – Modern Trade

Industry: Beauty, Personal Care, FMCG

Employment Type: Full-Time

Salary: ₹35,000 per month + performance-based incentives

Note: This role is strictly focused on Modern Trade channels.

Candidate Preference: Candidates with primary experience in distributor‑led general trade sales will not be preferred.

Job Summary

We are looking for a Sales Executive – Modern Trade to drive sell‑out, in‑store execution, and brand visibility across modern trade retail formats such as Nykaa, Shoppers Stop, Reliance Retail, Health & Glow, Spencer’s, Modern Bazaar, etc. The role requires hands‑on store‑level execution, close coordination with Beauty Advisors / Promoters, and strong ownership of sales performance, visibility, and stock availability within modern trade outlets.

Key Responsibilities

Modern Trade Store Management

• Handle assigned modern trade outlets only (no distributor or GT sales responsibility).
• Ensure product availability, correct assortment, planogram compliance, and shelf standards.
• Conduct regular store visits and execution audits.
• Drive secondary sales (sell‑out) from modern trade stores.
• Track daily, weekly, and monthly sales against targets.
• Support execution of in‑store promotions, offers, and campaigns to improve conversion.

Beauty Advisor / Promoter Coordination

• Coordinate with Beauty Advisors / Promoters deployed at stores.
• Ensure attendance, grooming standards, product knowledge, and sales focus.
• Provide on‑ground support during brand days, demos, and activations.

Customer Engagement & Product Demonstration

• Support and monitor product demonstrations, trials, and consultations.
• Ensure a high standard of customer experience and brand representation.

Stock & Inventory Management

• Monitor store‑level stock, minimum stock levels, and replenishment needs.
• Coordinate with internal teams for timely replenishment and stock movement.
• Track and report damaged, expired, or slow‑moving inventory.

Visibility & In‑store Execution

• Ensure execution of in‑store branding, fixtures, testers, gondolas, and promotional displays.
• Support new product launches and seasonal campaigns at store level.

Reporting & Market Feedback

• Submit daily sales reports, store visit reports, and audit observations.
• Share competitor activity, pricing, schemes, and market feedback with the team.

Qualifications

• Hands‑on experience in Modern Trade retail execution.
• Exposure to beauty / personal care / FMCG categories.
• Ability to manage and motivate Beauty Advisors / Promoters.
• Strong communication and interpersonal skills.
• Understanding of planograms, shelf execution, and store audits.
• Basic proficiency in MS Excel and reporting formats.

Clear Preference

• ✅ Modern Trade experience is mandatory.
• ❌ Distributor / General Trade–only profiles will not be preferred.

Education

• Graduate in any discipline (mandatory).
• Beauty, cosmetology, or retail‑related training will be an added advantage.

KPIs

• Store execution & visibility score.
• Stock availability & replenishment accuracy.
• Promoter productivity and compliance.
• Quality and timeliness of reporting.