Sales Development Representative - Goa

SJ Innovation LLC; Goa; On-site; INR 600,000 - 900,000; Full time

Job summary

SJ Innovation LLC in Goa (India) seeks an ambitious SDR/BDR to build pipeline for US markets. You will research target accounts, run multi-channel outreach, qualify leads, and book discovery meetings for Account Executives, while maintaining CRM hygiene.

You’ll collaborate with Marketing to refine ICPs and messaging, manage inbound SLAs, and report on activity and conversion metrics across time zones (EST). Proficiency with HubSpot/Salesforce desirable.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 1–3 years in SDR/BDR/Inside Sales for tech or services targeting US markets.
• Proven success in booking meetings and creating qualified pipeline.

Responsibilities

• Identify and prioritize target accounts and buyer personas in the US market.
• Run multi-channel sequences and tailor messaging to progress opportunities.
• Qualify inbound leads and book discovery calls for Account Executives.
• Maintain rapid response SLAs and CRM hygiene across hubs.
• Collaborate with Marketing to refine ICPs, campaigns, and messaging.
• Track and report meetings booked, show rates, and pipeline metrics.

Skills

SDR/BDR experience

Multi-channel outreach

CRM hygiene

Lead qualification

Time zone coordination

Research and targeting

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

HubSpot

Salesforce

GoHighLevel (GHL)

LinkedIn Sales Navigator

Apollo/ZoomInfo

Loom

Calendly

Job description

We are looking for experienced candidate to generate pipeline by researching target accounts, executing multi-channel outreach, and booking high-quality discovery meetings for Sales/BD leads. Manage inbound leads with rapid response times, maintain accurate CRM hygiene, and provide feedback to refine ICPs, campaigns, and messaging.

Key Responsibilities:

Prospecting and Research

• Identify and prioritize target accounts and buyer personas in the US market.
• Build and enrich lead lists using LinkedIn Sales Navigator and data providers (Apollo/ZoomInfo).
• Map buying committees and tailor outreach with relevant case studies and industry insights.

Outbound and Inbound Execution

• Run multi-channel sequences (email, phone, LinkedIn, video) with tailored messaging.
• Meet daily/weekly activity targets (calls, emails, LinkedIn touches) and A/B test messaging.
• Qualify inbound leads against ICP and criteria (budget, authority, need, timeline) and book discovery calls.
• Maintain rapid response SLAs for inbound leads (e.g., under 15 minutes during coverage windows).

Discovery and Handoff

• Conduct initial qualification calls to understand pain points, priorities, and timing.
• Book and confirm high-quality meetings for Account Executives/BD Leads with thorough notes in CRM.
• Ensure clean handoffs with agendas, discovery summaries, and next steps documented.

Automation and AI in Outreach

• Leverage automation and AI-enabled tools to scale personalized outreach at quality.
• Build, test, and optimize sequences, snippets, call scripts, and templates; standardize wins in playbooks.
• Use personalization at scale (signals, triggers, role-based pain points) while maintaining deliverability and compliance.

CRM and Reporting

• Maintain 100% data accuracy in CRM (HubSpot/Salesforce/GHL): lead status, activities, next steps, and source attribution.
• Track and report weekly on meetings booked, show rates, SQLs, conversion rates, and campaign performance.
• Keep sequences, templates, and contact lists organized, compliant, and up to date.

Collaboration and Feedback

• Partner with Marketing to refine ICPs, campaigns, and messaging based on field feedback.
• Coordinate with BD/Delivery teams to leverage portfolios, case studies, and solution narratives in outreach.
• Share competitive and market insights to improve positioning, messaging, and targeting.

Process Improvement and Tools

• Use HubSpot Sequences, Salesforce, GHL, dialers, Sales Navigator, Apollo/ZoomInfo, Calendly, and Loom to improve efficiency.
• Test subject lines, call scripts, and cadences; document learnings in enablement materials.
• Follow and improve SDR processes for lead routing, SLAs, and pipeline hygiene.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 1–3 years in SDR/BDR/Inside Sales for technology, software, or digital/IT services targeting US markets.
• Proven success in booking meetings and creating qualified pipeline.

Experience

• Hands-on experience with CRM platforms: HubSpot, Salesforce, and GoHighLevel (GHL).
• Running outbound campaigns and qualifying inbound leads with measurable results.
• Analyzing outreach performance and optimizing messaging, cadences, and channels.
• Demonstrated use of automation and AI tools in sales outreach.

Skills and Competencies

• Excellent written and verbal communication; confident on phone and video.
• Strong research, personalization, and objection-handling skills.
• Analytical mindset; comfortable with dashboards, conversion metrics, and A/B testing.
• Organized, self-driven, and able to work across US time zones.
• Proficient with Microsoft Office or Google Workspace.
• Understanding of software, web development, or IT services is a plus.

Tool Stack

• CRM: HubSpot, Salesforce, GHL (GoHighLevel).
• Data/Prospecting: LinkedIn Sales Navigator, Apollo, ZoomInfo.
• Engagement: HubSpot Sequences, dialer, email warm-up tools, Calendly, Loom.
• Analytics: CRM dashboards, sequence analytics, spreadsheet tracking.

Working Hours

• In-office from Goa with required overlap with US hours (EST).
• Flexibility to cover outreach and inbound responses aligned to US time zones.