Sales Coordinator - Industrial Products

Goodfit; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

Goodfit is seeking a Sales Coordinator focused on Operations, CRM and Planning to support field sales teams. The role involves planning visits, monitoring activities, and generating MIS reports to guide management decisions.

The candidate will coordinate with inventory, procurement and accounts to align stock planning, payments and customer follow-ups, while ensuring CRM data accuracy and timely updates.

Qualifications

• Experience in planning and coordinating weekly/monthly sales visits for field teams.
• Proficient in CRM data upkeep, reporting, and insights for management decision-making.
• Ability to analyze visits, meetings quality, and conversion trends to drive growth.

Responsibilities

• Prepare visit plans and route optimization to maximise field productivity.
• Track field activities, adherence to plans, and follow up on pending actions.
• Review Daily Visit Reports and Daily Sales Reports for insights and action.

Skills

Sales Planning

CRM & Planning

Data Analysis

MIS Reporting

Customer Relationship Management

Field Sales Coordination

Tools

CRM Software

Job description

Job Description Form

Position Title: Sales Coordinator - Operations, CRM & Planning

Key Responsibilities

1. Sales Planning & Visit Structuring

• Prepare weekly and monthly visit plans on mandate basis for field sales executives based on territory, customer priority, and business potential with support of respective sales person.

• Ensure optimal route planning to maximize productivity and reduce travel inefficiencies

• Allocate focus areas such as key accounts, new customer acquisition, and dormant client reactivation

• Planning as per the seasons of sales.

2. Sales Activity Monitoring & Discipline

• Track daily field activities and ensure adherence to approved visit plans

• Monitor number of visits, quality of meetings, and conversion funnel

• Identify gaps in planned vs actual visits and take corrective actions with the sales team

• Maintenance of Sales Calendars, Order, Pendency's etc.

• Report analysis of successful order conversion ratio as per the enquiry.

3. Visit Report Analysis & Insights

• Review and analyse Daily Visit Reports and Daily Sales Reports (DSRs & DVRs) submitted by sales team

Evaluate:

• Customer feedback and requirements

• Connect with the customer to confirm whether they have received that GR's, Materials, PO's etc.

• Highlight actionable insights to management for decision-making

• Maintain accurate and structured data for analysis and reporting

• Generate periodic MIS reports with actionable insights (not just data)

4. Sales Performance Analysis

• Track individual and team sales performance against targets

• Analyse the lead and conversion ratios, order value trends, and customer-wise sales patterns

• Identify underperforming areas and suggest corrective strategies

5. Business Growth Planning

• Work closely with Sales Manager to develop monthly and quarterly growth plans

Identify:

• High-potential industries/customers

• Cross-selling and up-selling opportunities

• Market gaps and new business opportunities

• Support in execution of strategic sales initiatives

6. Cross-functional Coordination

• Align with inventory and procurement team for stock planning based on sales pipeline

• Coordinate with accounts for payment trends impacting sales

• Support management with data-backed inputs for pricing and credit decisions

7. Customer Follow-up & Relationship Management

• Maintain and update customer records, visit details, inquiries, quotations, orders, and communication history in the CRM system.

• Conduct regular follow-ups with customers regarding quotations, pending orders, deliveries, and service requirements.

• Coordinate with the Accounts team for outstanding payment follow-ups and ensure timely collection updates are communicated to the sales team.

• Obtain and record customer feedback on product quality, service levels, delivery performance, and overall customer satisfaction.

• Track customer complaints, concerns, and escalations, ensuring timely resolution through coordination with relevant departments.

• Monitor dormant and inactive customers and initiate reactivation activities through the sales team.

• Ensure CRM data accuracy, completeness, and timely updates by all field sales personnel.

• Generate customer-wise reports on inquiries, conversions, repeat business, payment status, and feedback trends.

• Support customer retention initiatives by identifying potential risks, service gaps, and improvement opportunities.

• Maintain a structured database of key contacts, decision-makers, procurement teams, and technical stakeholders for future business development.

Updated Key Responsibility Areas (KRAs)

• Effectiveness of sales visit planning and execution.

• Improvement in sales team productivity (visits vs. conversions).

• Quality and usefulness of sales analysis and MIS reports.

• Contribution to revenue growth and customer expansion.

• Accuracy and discipline of CRM data management.

• Timely payment follow-up coordination and outstanding receivables monitoring.

• Customer feedback collection, analysis, and closure of issues.

• Customer retention and dormant customer reactivation.

• Coordination efficiency between Sales, Accounts, Inventory, and Management teams.

• Reporting accuracy and adherence to sales processes and timelines.