Sales collateral - Associate

Grant Thornton; Kolkata District, Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Grant Thornton in Kolkata is seeking a content and sales enablement professional to craft compelling written material, case studies, and executive-ready messaging aligned with brand strategy. You will translate complex solutions into clear sales narratives and coordinate with global teams to ensure timely delivery.

You will develop training materials, playbooks, and collateral to boost sales readiness, monitor content performance, and maintain a centralized repository while complying with brand,

Qualifications

• Must have portfolio showcasing expertise in creating compelling written content across multiple formats.
• 2-4 years of experience in sales enablement, content development, or marketing communications, preferably in professional services or B2B environments.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree preferred

Responsibilities

• Create compelling sales stories, client narratives, proof points, and executive messaging aligned with brand strategy.
• Simplify complex technical and industry concepts into engaging sales and enablement content.
• Coordinate content development across global teams to ensure quality and timely delivery.
• Develop training materials, playbooks, and communication assets to support sales readiness.
• Analyze content performance and feedback to continuously improve sales collateral.
• Maintain and govern a centralized content repository with up-to-date materials.
• Monitor industry trends, competitor messaging, and emerging technologies for innovation opportunities.
• Support high-priority sales initiatives, leadership briefings, and client deliverables.
• Ensure compliance with brand, legal, and regulatory standards.
• Drive process improvements, content governance, and best practices to enhance efficiency and impact

Skills

Strong writing skills

Content development

Project management

Team collaboration

B2B marketing knowledge

Education

Bachelor's degree in Marketing/Communications/Business

MBA or advanced degree preferred

Tools

Content management systems

MS Office / Google Docs

Job description

Roles and Responsibilities :

• Create compelling sales stories, client narratives, proof points, and executive messaging aligned with brand strategy.
• Simplify complex technical and industry concepts into engaging sales and enablement content.
• Coordinate content development across global teams to ensure quality and timely delivery.
• Develop training materials, playbooks, and communication assets to support sales readiness.
• Analyze content performance and feedback to continuously improve sales collateral.
• Maintain and govern a centralized content repository with up-to-date materials.
• Monitor industry trends, competitor messaging, and emerging technologies for innovation opportunities.
• Support high-priority sales initiatives, leadership briefings, and client deliverables.
• Ensure compliance with brand, legal, and regulatory standards.
• Drive process improvements, content governance, and best practices to enhance efficiency and impact.

Job Requirements :

• Strong portfolio showcasing expertise in creating compelling written content across multiple formats.
• Ability to work independently and collaboratively within a team environment.
• Experience with case studies, content writing, presales, proposal materials, sales enablement, and sales collateral is preferred.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree preferred
• 2-4 years of experience in sales enablement, content development, or marketing communications, preferably in professional services or B2B environments
• Exceptional writing, editing, and storytelling skills, with the ability to develop persuasive sales content for executive audiences.
• Demonstrated experience in content creation and collaborating with distributed/onshore resources
• Proficiency with content management systems, design, and digital content creation tools
• Strong understanding of sales methodologies and B2B buying processes in professional services
• Excellent project management skills with the ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment