The Sales & Application Specialist will be responsible for promoting and selling Real-Time PCR kits and related molecular diagnostic products while simultaneously providing technical application support to customers. The role combines business development with hands-on technical training, ensuring proper usage, validation, and troubleshooting of PCR assays at customer sites.
The candidate will work closely with microbiologists, pathologists, lab technicians, and procurement teams to increase product adoption and ensure customer satisfaction.
Required Technical Skills
- Strong knowledge of Molecular Biology techniques
- Hands-on experience in:
- Real-Time PCR (qPCR)
- RNA/DNA extraction
- Primer/probe-based assays (TaqMan/SYBR Green)
- Understanding of Ct values, amplification curves, and assay controls
- Troubleshooting PCR contamination and inhibition
- Familiarity with biosafety practices (BSL-2 labs)
Responsibilities
1. Sales & Business Development
- Promote Real-Time PCR kits (e.g., TB, HPV, STI, respiratory, oncology panels) and related consumables
- Identify new customers: hospitals, private labs, government labs, medical colleges, and research institutes
- Achieve monthly and quarterly sales targets
- Conduct product presentations and technical demonstrations
- Prepare quotations, proposals, and tender submissions
- Participate in exhibitions, conferences, and CMEs (Continuing Medical Education programs)
- Maintain CRM and customer database
- Follow up for purchase orders and payment collection support
2. Application & Technical Support
- Install and commission Real-Time PCR assays at customer sites
- PCR setup
- Result interpretation
- Perform assay validation and verification studies
- Assist customers during NABL accreditation, validation, and regulatory inspections
- Ct value variations
- Guide customers in internal quality control (IQC) and external quality assurance (EQAS)
3. Product Knowledge & Training
- Conduct technical workshops and product seminars
- Provide pre-sales technical consultation
- Prepare training material, SOPs, and user manuals
- Educate customers about assay sensitivity, specificity, and clinical significance
- Provide feedback on pricing, performance, and customer requirements
- Suggest new product opportunities based on market demand
5. Coordination & Documentation
- Coordinate with logistics for kit supply and inventory planning
- Maintain installation reports and training records
- Support tender documentation and technical compliance sheets
- Assist regulatory/validation documentation if required
Educational Qualification
- MSc in Microbiology / Biotechnology / Molecular Biology / Life Sciences (Preferred)
- OR
- BSc with 2-4 years experience in molecular diagnostics
Experience
- 1-5 years in molecular diagnostics / PCR / IVD company
- Prior experience in Real-Time PCR kits, GeneXpert, Truenat, or similar molecular platforms preferred
Key Performance Indicators (KPIs)
- Monthly sales revenue
- Number of new customers acquired
- Successful installations & trainings
- Repeat orders and kit consumption growth
Preferred Qualities
- Confident speaker with scientific understanding
- Problem-solving attitude
- Ability to work independently in the field
- Professional interaction with clinicians and lab staff