Sales Activation Manager

erm; New Delhi; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

ERM is the world's largest specialist sustainability consultancy. The Global Delivery Centre in Gurugram provides business enablement services to ensure ERM's global operations run smoothly.

A Sales Activation Manager leads sales campaign planning, enablement and execution for assigned Industry verticals, including market activation plans, lead management, and measurable goals. You will collaborate with marketing, account teams, and service lines to optimize campaigns, manage leads, and improve

Qualifications

• 7-10 years direct sales / revenue generating experience, ideally in a consulting or professional services environment.
• Demonstrated success in driving sales management, sales planning, enablement and operations for complex consulting solutions.
• Strong understanding of client issues and ability to articulate value propositions internally and externally for assigned industry.

Responsibilities

• Develop collaborative and trusted relationships with Industry Leads, Account Directors, Account Managers and their teams and communicate priority solutions and relevant positioning strategies for their clients.
• Work with marketing to assess Marketing Qualified Leads for acceptance as Sales Qualified Leads. Manage the assignment and execution of sales qualified leads within the commercial organization.
• Work within a clear and consistently applied sales campaign management process to increase new business as well as accelerate speed of capture time by thoroughly understanding the buying process.
• Monitor performance of sales activation and execution through pipeline accuracy, pattern identification and promotion of key wins to increase conversion rates.
• Partner with multi-disciplinary teams including marketing and communications experts to develop and execute the sales strategy and enablement plans.
• Analyze various reports to assess business health including pipeline coverage, forecast and achievement vs. pipeline and booking goals.

Skills

Sales Activation

Sales Enablement

Project Management

Data-driven

Salesforce familiarity

Education

Bachelor's degree Preferred

Tools

Salesforce

Job description

ERM is the world's largest specialist sustainability consultancy, with over 50 years of experience helping organisations navigate complex environmental, social, and governance challenges. We bring together a global community of experts to deliver meaningful impact for our clients and the planet.

The Global Delivery Centre (GDC) in Gurugram is ERM's global operating backbone. It delivers business enablement services in Finance, HR, IT, and Commercial Operations to ensure ERM's global business runs seamlessly, efficiently, and consistently.

At the GDC, you will:

• Be part of a hub that ensures ERM's business continuity worldwide.
• Collaborate with colleagues across geographies to support global operations.
• Drive consistency, compliance, and efficiency in core functions.
• Work with digital, automation, and AI-enabled tools to optimise how ERM operates.
• Work in shifts where required, depending on the role. As processes mature and automation increases, reliance on shifts will reduce.

Job Objective

A Sales Activation Manager leads sales campaign planning, enablement and execution activities for their assigned Industry vertical(s), including detailed market activation plans, lead management processes as well as setting and tracking measurable goals for the Industry/Solution.

What you'll bring:

• 7-10 years direct sales / revenue generating experience, ideally in a consulting or professional services environment.
• Demonstrated success in driving sales management, sales planning, enablement and operations processes for complex consulting solutions.
• Strong understanding of client issues and ability to articulate value propositions internally and externally for assigned industry; experience of collaboration across service teams, industries and regions to address complex account efforts
• In-depth knowledge of sales enablement best practices
• Highly data-driven and able to leverage strong project-management and organizational skills to anticipate roadblocks and juggle competing priorities.
• An ability to operate at pace and with a high attention to detail
• Exceptional interpersonal communication skills, as well as a demonstrated ability to cultivate business relationships and play a connective role in a global organization
• Familiarity with sales methodologies, sales applications and assigned industry
• Familiarity with Salesforce platform preferred

Qualifications:

• Bachelor's degree Preferred, Or Equivalent Experience

Key Accountabilities & Responsibilities

• Develop collaborative and trusted relationships with Industry Leads, Account Directors, Account Managers and their teams and communicate priority solutions and relevant positioning strategies for their clients.
• Work with marketing to assess Marketing Qualified Leads for acceptance as Sales Qualified Leads. Manage the assignment and execution of sales qualified leads within the commercial organization.
• Work within a clear and consistently applied sales campaign management process to increase new business as well as accelerate speed of capture time by thoroughly understanding the buying process.
• Monitor performance of sales activation and execution through pipeline accuracy, pattern identification and promotion of key wins to increase conversion rates.
• Partner with multi-disciplinary teams including marketing and communications experts to develop and execute the sales strategy and enablement plans.
• Analyze various reports to assess business health including pipeline coverage, forecast and achievement vs. pipeline and booking goals.
• Based on data and market analysis identify opportunities for proactive intervention with account and solution teams to generate additional sales opportunities and/or architect new sales campaigns.

Influence And Decision Making Authority

Operates within broad practices and procedures, with a degree of independence (provided within approved operating plans, objectives and functional policy). These jobs may determine how and when results are achieved and may set standards, and procedures for others to follow to achieve annual results.

Works to influence others to accept job function's view/practices and agree/accept new concepts, practices, and approaches. Requires ability to communicate with executive leadership regarding matters of significant importance to the organisation. May conduct briefings with senior leaders within the job function.

For example:

• Working with Industry and Service Line teams to prioritize campaigns
• Working with commercial organization to assign and track leads, escal
• Working with marketing to optimize an end-to-end campaign and lead management process
• Capturing and sharing best practices and lessons learned within the Sales Activation team and with other core stakeholders.