Web Platform Specialist - India GDC, Gurugram

ERM; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading environmental services company is hiring a Web Platform Specialist in Delhi. The role involves overseeing website management, implementing SEO practices, and driving strategic website development for marketing campaigns. Ideal candidates will have experience with CMS systems, HTML, and digital marketing tools. This full-time position offers a challenging environment where you can make a significant impact.

Qualifications

• Proven experience in website management or digital marketing.
• Strong understanding of content management systems.
• Working knowledge of HTML, CSS, and JavaScript.

Responsibilities

• Oversee day-to-day website content updates and management.
• Lead design and development of web pages for marketing campaigns.
• Drive enhancements to improve site performance and usability.

Skills

Website management

Digital marketing

Content management systems (CMS)

HTML

CSS

JavaScript

SEO

Analytics tools

Project management

Tools

Optimizely

Google Analytics

Salesforce

Pardot

Marketo

Job description

Overview

Web Platform Specialist - India GDC, Gurugram. ERM is hiring for the role at ERM. The Global Delivery Centre (GDC) in India delivers high-value services and solutions to ERM’s global clientele, enabling teams to focus on advising clients on sustainability challenges with agility and innovation.

Responsibilities

• Website Management & BAU Updates
  • Oversee day-to-day website content updates, ensuring accuracy, brand consistency, and accessibility compliance.
  • Manage website structure, navigation, and functionality for optimal UX and performance.
  • Implement SEO best practices in coordination with the digital marketing and content teams.
• Campaign Builds & Marketing Initiatives
  • Lead design and development of web pages, landing pages, and microsites to support marketing campaigns.
  • Collaborate with digital marketing, sales activation, and content teams to ensure assets are correctly implemented and tracked.
  • Coordinate testing, QA, and launch activities for all campaign-related website elements.
• Strategic Website Development
  • Drive enhancements to improve site performance, usability, and conversion rates.
  • Identify and implement new tools, technologies, and integrations that support business growth.
  • Work with IT, analytics, and marketing teams to align website strategy with broader digital initiatives.
• Agency & Stakeholder Management
  • Act as the main point of contact for the UK-based marketing agency for website-related work.
  • Brief, manage, and review agency deliverables to ensure timelines, budgets, and quality standards are met.
  • Work with internal stakeholders across regions to gather requirements and prioritize development tasks.

Qualifications

Essential

• Proven experience in website management, digital marketing, or web development project management.
• Strong understanding of content management systems (CMS). Experience with Optimizely preferred; experience with WordPress, Sitecore, or similar will be considered.
• Working knowledge of HTML, CSS, and basic JavaScript for troubleshooting and QA.
• Experience with SEO, analytics tools (e.g., Google Analytics, Tag Manager), and A/B testing platforms.
• Excellent project management, organizational, and communication skills.
• Strong stakeholder and vendor management skills.

Desirable

• Experience in B2B marketing or professional services.
• Knowledge of accessibility standards and compliance requirements.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Pardot, Marketo).

Key Attributes

• Strategic thinker with a hands-on, problem-solving approach.
• Ability to manage multiple priorities under tight deadlines.
• Strong attention to detail and commitment to quality.
• Collaborative mindset with the ability to influence and manage cross-functional teams.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Environmental Services, Civil Engineering, and Oil and Gas

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Location: Connaught Place, Delhi, India