Retention Marketing Specialist

सादा / SAADAA; Jaipur; Presencial; INR 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

SAADAA, a fast-growing D2C lifestyle brand in India, seeks a Retention Marketing Specialist to own customer lifecycle campaigns. Plan multi‑channel CRM programs across email, WhatsApp, SMS, and push notifications to boost engagement and repeat purchases using data-driven personalization.

Work with product, tech, and creative teams to close journey gaps, analyze retention metrics (CLV, repeat purchases, revenue), and continually test and optimize strategies.

Formación

• 3–5 years of experience in retention marketing or customer lifecycle management.
• Hands-on with WebEngage, CleverTap, MoEngage or similar CRM tools.
• Experience with multi-channel CRM campaigns and personalization.
• Strong analytical skills and proficiency in Excel/Sheets.
• Experience with analytics tools like Google Analytics, Power BI, or Tableau.

Responsabilidades

• Plan and execute customer lifecycle strategies to improve retention.
• Manage CRM campaigns across email, WhatsApp, SMS, push notifications.
• Create customer segments based on behavior and value.
• Develop personalized journeys to drive repeat purchases.
• Analyze retention metrics: CLV, repeat purchases, revenue.
• Collaborate with creative, product, technology, and business teams.
• Track performance against monthly and quarterly targets.

Conocimientos

Retention marketing

CRM platforms

Customer segmentation

Multi-channel campaigns

Data-driven marketing

Analytical skills

Herramientas

WebEngage

CleverTap

MoEngage

Excel/Sheets

Google Analytics

Power BI

Tableau

Descripción del empleo

ROLE OVERVIEW

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100 sq. ft. garage to a 150+ people team within 4 years.

We are looking for a Retention Marketing Specialist to manage and optimize customer lifecycle campaigns, with a strong focus on customer engagement, repeat purchases, and retention. This is a hands‑on marketing role requiring expertise in customer segmentation, CRM platforms, multi‑channel campaign execution, and data‑driven marketing. You will plan and execute personalized campaigns across email, WhatsApp, SMS, and push notifications, analyze customer behavior and campaign performance, identify opportunities to improve retention and revenue, and collaborate with cross‑functional teams to deliver effective customer lifecycle strategies.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Manage the customer lifecycle by planning and executing strategies to improve customer engagement, repeat purchases, and retention.
• Plan, execute, and optimize CRM campaigns across email, WhatsApp, SMS, push notifications, and other relevant communication channels.
• Create and manage customer segments based on purchase behavior, engagement, customer value, and lifecycle stage.
• Develop personalized communication journeys for different customer segments to drive repeat purchases, reactivation, and customer loyalty.
• Monitor campaign performance and analyze key retention metrics, including repeat purchase rate, customer lifetime value (CLV), campaign conversions, and revenue contribution.
• Conduct campaign analysis and experimentation, including A/B testing, to identify opportunities to improve engagement and conversions.
• Collaborate with the creative team to develop campaign briefs, communication templates, and relevant content for different customer segments.
• Work with product, technology, and business teams to identify customer journey gaps and improve the overall customer experience.
• Track campaign performance against monthly and quarterly targets and implement initiatives to improve retention and revenue outcomes.

WHO YOU ARE

• Have 3–5 years of experience in retention marketing, CRM, or customer lifecycle management, preferably in a D2C, e‑commerce, or consumer brand.
• Have hands‑on experience with CRM and customer engagement platforms such as WebEngage, CleverTap, MoEngage, or similar tools.
• Understand customer lifecycle management, segmentation, campaign automation, personalization, customer reactivation, and repeat purchase strategies.
• Have experience planning and executing multi‑channel CRM campaigns with a focus on customer engagement, retention, and revenue growth.
• Are comfortable analyzing campaign performance and retention metrics using Excel or Google Sheets.
• Have working knowledge of analytics and data visualization tools such as Google Analytics, Power BI, or Tableau.
• Have a data‑driven mindset, strong analytical skills, and the ability to translate insights into actionable marketing strategies.
• Can collaborate effectively with creative, product, technology, and business teams to execute campaigns and improve customer journeys.
• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in building systems that make life simpler?
• Are you someone who enjoys solving complex technical problems?
• Do you believe simplicity, structure, and clarity lead to better outcomes?
• Are you excited by the idea of building and scaling technology for a fast‑growing brand?

If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

• A team of empathetic problem solvers
• High ownership and impact-driven role
• Opportunity to build and scale core business technology
• Opportunity to work on complex technical problems with real business impact
• A culture of continuous learning
• Freedom — freedom to explore, fail, and learn