Retail Store Manager

Lenskart; Vapi; On-site; INR 600,000 - 850,000; Full time

Job summary

Lenskart is seeking a Store Manager to bridge strategy and execution across store operations in Gujarat. You will drive sales, coach staff, supervise stock, and maintain high customer satisfaction while upholding Lenskart standards.

You will lead a team, manage shifts, and ensure smooth cash and inventory control, with focus on reducing attrition and elevating the customer experience.

Qualifications

• Minimum qualification: Graduate.
• Link between strategy and execution.
• Ability to develop and inspire people to achieve their best.
• Clear communication and active listening skills.
• Ability to multitask and prioritize.

Responsibilities

• Drive store sales to meet targets by allocating the targets to staff.
• Coach staff to deliver exceptional customer service and maintain morale.
• Ensure stock availability, stocktakes and proper POS transactions.
• Maintain store SOPs and implement retail standards.
• Schedule shifts to meet business needs and ensure adequate staffing.
• Collaborate with other departments to ensure smooth customer experience at the store.

Skills

Customer focus

Sales leadership

People development

Staff training

Communication

Multitasking

Adaptability

Education

Graduate

Tools

POS System

Job description

Reporting to Area Operations Manager
Skip Level City/Zonal Manager

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

Area Activities expected to be performed by a Lenskart Store Manager
Customer focus:
Driving Net
Promoter Score Greeting customers when they enter store and coaching the team to do the same
Displaying commitment towards providing exceptional Customer Service and ensuring that
Lenskart associates also treat Customer Satisfaction as a priority
Dealing with customer service issues such as queries and complaints at store level and ensuring
this is consistent with the team
Striving to have long lasting and fruitful relationships with each of our customers
Driving sales vs. Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
Sales Leadership plan Motivating and inspiring the field team to drive for results
Assessing field capability and establish performance priorities at group level
People Assisting in recruiting and selecting high potential staff
Providing effective on-the-job training and guidance to team members making use of company development training modules
Attrition Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
Understanding the reasons for attrition and taking measures to control it
Monitoring cash reconciliation to ensure there is no mismatch of store funds
Cash & Inventory Ensuring availability of required merchandise and services
Conducting stocktakes regularly
Ensuring the staff at store level has basic understanding of POS System to ensure transactions management are properly and effectively processed
Performing the necessary quality checks for the new products
Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer
Ensuring that all store employees, including the Optometrist, are taken care of and their issues
Supervision are resolved
Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards
Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
SOP adherence & implementation Updating colleagues on business performance, new initiatives and other important issues
Scheduling the teams shift timings to meet the stores business needs and demands
Ensuring staffing levels are adequate to effectively operate the store
Maintaining the store as per Lenskart standards, regularly cleaning the frames and other
Store upkeep & maintenance equipment at the store
Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Personal attributes & competencies

Minimum qualification: Graduate
Ability to act as a link between strategy and execution
Ability to develop and inspire people to achieve their best
Ability to build rapport and trusting relationships
Ability to understand stated and unstated needs of the customer and offer solutions
Clear communication and active listening skills
Ability to adapt to a changing environment and openness to learn
Proactive task ownership, result-orientation, and customer-orientation
Ability to multitask and organize activities based on priority