Research/Insights Manager

Maker Lab; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Maker Lab is seeking a Research/Insights Manager in Mumbai, Maharashtra, to uncover consumer insights that shape product strategy. The ideal candidate will possess over 10 years of experience in consumer insights research, specializing in hybrid methodologies. Responsibilities include managing complex research projects and translating data into actionable strategies for brand positioning. Candidates must demonstrate exceptional communication skills and a deep understanding of how research contributes to business goals. A BA/BS degree or equivalent is required.

Qualifications

• 10+ years of experience in end-to-end consumer insights research.
• Specialization in hybrid qualitative/quantitative methodologies.
• Ability to turn complex data into high-impact narratives.

Responsibilities

• Select effective qualitative and quantitative methodologies.
• Manage the entire research lifecycle from framing to implementation.
• Translate data into actionable insights for marketing planning.

Skills

Qualitative methodologies

Quantitative methodologies

Strategic judgment

Data translation

Analytical rigour

Presentation skills

Education

BA/BS degree or equivalent

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We're looking for dynamic individuals to join our team and support our amazing clients in the industry.

We're looking for a Research/Insights Manager to uncover deep consumer insights that shape product strategy and go-to-market impact. You'll turn data into bold, actionable narratives, guide brand positioning and planning, and craft sharp leadership‑ready decks that connect insight to execution.

Role

• Possess a deep toolkit of qualitative and quantitative methodologies, with the expertise to select the most effective framework for any given business challenge
• Demonstrate mastery of the full research lifecycle, from initial problem framing and methodology selection to final measurement and implementation
• Exhibit strong strategic judgment, identifying when to leverage existing secondary data versus when to launch original primary research
• Maintain high levels of autonomy, prioritising and executing complex workloads independently while meeting well-defined research objectives
• Translate complex data into high‑impact, actionable insights that shape brand positioning and annual marketing planning
• Integrate feedback from senior stakeholders effectively to refine research quality and ensure project alignment
• Combine analytical rigour with a creative approach to problem‑solving to deliver solutions that address the team's most critical challenges

You

• BA/BS degree or equivalent experience
• 10+ years of experience in end‑to‑end consumer insights research, specialising in hybrid qualitative/quantitative methodologies, go‑to‑market strategy, and translating complex data into high‑impact narratives for executive leadership
• You possess a deep toolkit of research principles, tools, and measurement techniques, allowing you to frame complex problems and select the right approach
• Proficient understanding of how research directly contributes to broader marketing and business goals
• Experience in cross‑project collaborations, proactively identifying user constraints and opportunities while working seamlessly across the entire research process from planning to execution
• Ensure that all strategic and tactical findings are of the highest calibre, leaving a demonstrable mark on the team's success
• Exceptional verbal and written English communication and presentation skills

Please note: Due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.