Reporting & Analytics Associate

Varahe Analytics Private Limited; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Varahe Analytics Private Limited in Delhi leads data-driven 360-degree electoral campaign management, combining analytics and ground intelligence for strategic insights. The Analytics, Reporting, and Collaborations team evaluates social media performance and stakeholder impact to steer campaigns across India.

The role focuses on leadership liaison, performance monitoring, and data-backed optimization, with collaboration across design, analytics, content, and campaign squads.

Qualifications

• 3–4 years in social media analysis, digital marketing or performance reporting.
• Bachelor’s degree in Marketing, Communications, or Business.
• Fluent English and strong Hindi reading comprehension.
• Proven ability to manage timelines and secure campaign approvals.
• Proficient with Google Workspace and MS Office for reports.

Responsibilities

• Act as bridge between execution team and top leadership; present performance data.
• Monitor organic and paid performance across Facebook, Instagram, X, LinkedIn, YouTube.
• Provide data-backed recommendations to optimise posting schedules and formats.
• Monitor competitor activity and audience behaviour to spot gaps and opportunities.
• Utilise generative AI tools to accelerate data analysis and ideation.
• Prepare weekly, monthly and quarterly management reports.
• Collaborate with design, analytics, content, and campaign teams to feed insights.

Skills

Stakeholder management

Performance analysis

Strategy optimisation

Competitive analysis

AI tools

Reporting

Collaboration

Presentation skills

Analytical skills

AI fluency

Attention to detail

Education

Bachelor's in Marketing/Communications/Business

Tools

Meta Business Suite

YouTube Analytics

X Analytics

Supermetrics

Brightdata

Job description

Location: Delhi; for projects across India

About Varahe Analytics

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

We are passionate about our democracy and the politics that shape our world. We draw on some of the sharpest minds from distinguished institutions and diverse professional backgrounds to help us achieve our goal of building electoral strategies that spark conversations, effect change, and help shape electoral and legislative ecosystems in our country.

About the Team

As a member of the Analytics, Reporting, and Collaborations (ARC) Team, you will have the unique opportunity to assess the performance of social media properties across various platforms. This includes analyzing content effectiveness, narrative patterns, content formats, audience sentiment, and the broader impact on public perception—using a combination of both quantitative and qualitative insights.

What Would This Role Entail?

• Leadership Liaison & Stakeholder Management: Act as the primary bridge between the execution team and top leadership. Present performance data, drive discussions, secure project approvals and manage delivery timelines to keep work aligned with executive expectations
• Performance Analysis: Monitor organic and paid performance across core platforms (Facebook, Instagram, X, LinkedIn, YouTube). Track metrics like reach rate, engagement depth, sentiment, and social listening trends to evaluate overall campaign impact.
• Strategy Optimisation: Provide data-backed recommendations to optimise posting schedules, content formats, campaign hooks, and messaging across social channels.
• Competitive Analysis: Monitor competitor activity, performance and audience behaviour to spot content gaps and growth opportunities.
• AI-Assisted Workflow: Utilise generative AI tools to accelerate data analysis, streamline audience research, analyse sentiment, and support content ideation.
• Reporting: Prepare weekly, monthly and quarterly reports for management, as required, summarising key findings and recommendations.
• Collaboration: Partner directly with design, analytics, content, and campaign teams to feed performance insights back into upcoming creative briefs and business goals.

Necessary Qualifications/Skills

• Experience: 3-4 years of experience in social media analysis, digital marketing, or performance reporting.
• Education: Bachelor’s degree in Marketing, Communications, Business or a related discipline.
• Language Proficiency: Full working proficiency in English (written and spoken) and Hindi (strong reading and understanding ability).
• Stakeholder & Timeline Management: Proven ability to manage project timelines, handle executive discussions and secure campaign approvals while maintaining strong peer-level working relationships.
• Presentation Skills: Proven ability to build clean, organised slide decks and written reports using Google Workspace (Docs, Slides, Sheets) and Microsoft Office (PowerPoint, Word).
• Analytical Skills: Proficient with platform-native tools (Meta Business Suite, YouTube Analytics, X Analytics) along with web/dashboard tools like Supermetrics or Brightdata.
• AI Fluency: Hands-on experience using generative AI tools to assist with data analysis, research, trend identification and ideation.
• Attention to Detail: High standard for data accuracy, precise formatting, and error-free reporting.

Additional Bonus Qualifications

• Certifications: Certifications in social media marketing, Google Analytics, or related areas.
• Experience with Paid Social: Knowledge of paid social media campaigns and their analytics.