Marketing Senior Analyst

Accenture in India; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Accenture is seeking a Social Media expert in India with 3-4 years of experience to shape its social presence in India. The role leads regional social strategies, creates social-first campaigns, and drives engagement across platforms.

You will collaborate with teams across India and globally to elevate Accenture's brand and stories, while monitoring trends and protecting reputation through governance and proactive risk management.

Qualifications

• 3-4 years of experience in social media, community management, or digital marketing.
• Experience with technology, consulting, or innovation-focused brands.
• Excellent copywriting and storytelling skills.
• Proficiency with social media tools such as Sprinklr, Hootsuite, Sprout Social, or similar platforms.
• Strong understanding of social analytics and performance measurement.
• Proactive, strategic, and social-savvy mindset with GenAI content know-how.

Responsibilities

• Lead and manage Accenture's social media presence across key platforms.
• Develop and execute social-first campaigns that drive engagement and impact.
• Create platform-native content and copy - with a fundamental understanding of how to leverage AI for creating content
• Build authentic connections with audiences and manage community interactions.
• Monitor trends, conversations, and cultural moments to keep content relevant.
• Track performance metrics and turn insights into action.
• Partner with creative, marketing, and communications teams to deliver standout social experiences.
• Identify and escalate potential reputational risks in collaboration with Corporate Communications and Issues Management teams.
• Ensure content aligns with brand, security, compliance, and governance standards.

Skills

Social media strategy

Copywriting

Community management

Analytics

GenAI content creation

Tools

Sprinklr

Hootsuite

Sprout Social

Job description

Love social media? Obsessed with brands, trends, storytelling, and building communities online? We're looking for a Social Media expert with 3-4 years of work experience, to help shape Accenture's social presence in India.

You'll lead social strategies for the region, create and manage social-first campaigns, drive engagement, monitor conversations, and spot emerging opportunities and reputational risks. And work closely with teams across India and around the world to bring Accenture's brand and stories to life.

What You'll Do

• Lead and manage Accenture's social media presence across key platforms.
• Develop and execute social-first campaigns that drive engagement and impact.
• Create compelling, platform-native content and copy - with a fundamental understanding of how to leverage AI for creating content
• Build authentic connections with our audiences and manage community interactions.
• Monitor trends, conversations, and cultural moments to keep our content relevant.
• Track performance metrics and turn insights into action.
• Partner with creative, marketing, and communications teams to deliver standout social experiences.
• Identify and **escalate** potential reputational risks in collaboration with Corporate Communications and Issues Management teams.
• Ensure content aligns with brand, security, compliance, and governance standards.

What We're Looking For

• 3-4 years of experience in social media, community management, or digital marketing.
• Experience working with technology, consulting, or innovation-focused brands.
• Excellent copywriting and storytelling skills.
• Proficiency with social media management tools such as Sprinklr, Hootsuite, Sprout Social, or similar platforms.
• Strong understanding of social analytics and performance measurement.
• A proactive, strategic, and social-savvy mindset and knows how to use GenAI to create content.
• Strong awareness of content trends, platform updates, and digital culture.
• Ability to collaborate across teams, markets, and time zones.

You'll Thrive Here If You...

• Think social-first, not social-last
• Love turning insights into action
• Can spot trends before they go mainstream
• Are comfortable advising stakeholders on all things social
• Care about both creativity, tech and data

Join us in shaping conversations, building communities, and amplifying the stories that matter.