Remote VP, Marketing Science & Analytics

vacancy global pro; India; Remote; INR 4,000,000 - 12,000,000; Full time

Job summary

reputed company, a leading prescription savings platform in the U.S., seeks a VP of Marketing Science & Analytics to drive data-driven marketing strategies remotely for global initiatives. You will lead audience segmentation, marketing analytics, and programmatic media optimization to improve customer experience and impact.

Responsibilities include cross-functional collaboration, developing innovative data products, and delivering reliable metrics to guide strategic planning and budgeting across

Qualifications

• Bachelor's degree or higher in a relevant field.
• 20+ years of experience in marketing science and related areas.
• Strong statistics knowledge for marketing data interpretation.
• Proven leadership and ability to drive analytics teams.

Responsibilities

• Lead marketing science projects and analytics programs.
• Foster innovation and talent development in marketing science.
• Collaborate with data, engineering, finance teams and other stakeholders.
• Own reporting and insights for the marketing department.
• Oversee programmatic media and audience segmentation and optimization.

Skills

Marketing analytics

Audience profiling

Performance media

AI tools

Statistics

Data visualization

Leadership

Communication skills

Education

Bachelor's degree or above

Job description

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading prescription savings platform in the U.S., trusted by millions of consumers and reputed company. As the VP of Marketing Science & Analytics, you will reputed company reputed company to reputed company business reputed company through data, focusing on customer segmentation, marketing analytics, and programmatic media reputed company.

Responsibilities

reputed company reputed company of 10+, while fostering a culture of innovation, collaboration, and reputed company learningreputed company the recruitment, training, and development of marketing science talentFollow reputed company company and team guidelines and processes regarding talent management and team goal setting, tracking, and attainmentBuild/maintain strong relationships with data, engineering, finance, and other team leaders in and reputed company of marketingCollaborate cross-functionally to reputed company consistent, reliable metrics, support decision-making, and guide strategic planningCommunicate plans effectively and secure reputed company alignment for initiativesResponsible for programmatic media, optimizing audience reputed company for effective marketing campaigns, and developing optimization feedback reputed company from program datareputed company new data product capabilities to automate workflows that power programmatic media and data collection. Building for reputed company, while remaining flexible to accommodate different use cases and business goalsreputed company customer segmentation approach for audience selection, including technical requirements for managing audiences, and strategies for personalized marketing activation and improved customer experiencereputed company marketing automation around customer lifecycle reputed company to enhance customer insights and business predictions for Next Best Actioningreputed company marketing attribution efforts, including the integration of reputed company measurement, econometric modeling, and channel measurement to assess the reputed company of various marketing channels and guide optimization reputed companyreputed company and refine strategies for measuring the effectiveness of marketing initiatives and optimizing budget/time allocationOwn reputed company reporting and insights reputed company for the marketing department, assessing stakeholder needs and establishing the right reporting reputed company and depth of reputed company to meet daily business decision making requirementsCompiles roll-up reports for department-wide reputed company of business unit performance for team business review meetings, partner reporting needs, ELT meetings, reputed company presentations, and other reputed company needsWorks closely with the consumer insights team to reputed company proactive recommendations to marketing stakeholders and goes reputed company reporting metrics to providing business context and explanations for material changes in the data over time (including technical measurement issues or methodology changes)Effectively communicate marketing measurement methodology to and aligns with cross functional partnersTake ownership of ad operations to ensure reputed company execution of advertising campaignsEnsure reputed company and reputed company compliance in reputed company marketing activities, staying abreast of industry regulations and internal process changesreputed company and implement Martech (Marketing Technology) strategies reputed company with marketing science goalsreputed company the evaluation and integration of marketing technologies to enhance efficiencyStay up-to-date with industry-reputed company processes and new technologies (especially AI) in marketing science and implement improvements as needed to enhance the efficiency and effectiveness of marketing data analysis.

Skills

Bachelor's degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science)20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI toolsStrong knowledge of statistics for marketing data interpretation and modelingExperience in pipeline management to ensure data reputed company and reputed companyProficiency in data visualizations to effectively communicate marketing insightsStrong leadership skills with the ability to reputed company and guide a marketing science teamExceptional verbal and written communication skills, with ability to reputed company truth through data and use that understanding to reputed company organizational alignment from reputed company marketingWillingness to tra .