Relationship Manager

Abacus Consultants; Mavli; On-site; INR 500,000 - 750,000; Full time

Job summary

Abacus Consultants is seeking a Relationship Manager to drive branch engagement, lead generation, cross-selling of financial products and renewals. You will coordinate with branches, manage customer leads, review documents, and ensure churn management and risk-focused follow-ups.

The role emphasizes proactive client interactions and CRM utilization. The candidate will handle end-to-end relationship activities, including unlock opportunities, client onboarding support, and post-disbursement

Responsibilities

• Plan the branch visits detailing the coverage every week
• Meeting the branches during the morning meeting - every branch once a month
• Scoping the customer for lead/joint calls OR make use of available resources in the branch for leads/joint calls
• Planning the catchment area activity/scoping for lead generation/joint call
• Ensure activation from the activities above and review of branch performance/resource wise performance/review with CH as and when required.
• Creating excitement in branches/spot sanctions/contests/recognition program
• Check CRM daily and review the leads/update follow up leads/with dates
• Document branch meeting through Cogent/mails
• Planning the above so that it translates into 2 calls per day/2 appointments per day
• Send the communication to the customer on documents required
• Follow up the on the calls made for documents/arrange for pickup of documents
• Check for completeness of documents
• Go through the Financials/bank statements for churn/bounces/interest servicing as per product
• KYCs
• To be the one-stop shop for each of our Express OD clients and provide suitable gamut of financial products such as Insurance, CASA, Credit Cards, Other Assets Products as required by the customer.
• Monitor and track Leads.
• Work on the renewals in advance for customers who are not getting auto renewed
• Mail to the respective customers on docs required for renewal
• Follow up weekly twice for docs
• Arrange for collection of documents
• Check the documents for completeness
• Study the financials/bank statements/churn/interest servicing/aberrations from the stated nos as per product requirement
• Speak to the customer for addressing issues/aberrations
• For renewals overdue and having genuine delay put up for extensions
• Post disbursement ensure that all business churn comes to bank account
• If OBA waiver required/check for justification/check for churn/put up to the authority
• If not inform the customer on closure of OBA/levy of 2% penalty
• Express OD Monitoring to happen basis central triggers, customers falling in triggers and if not contacted virually to be met by RM as required frequency.
• Depending upon severity of each case - Customer Call for servicing Interest.
• Email communication to Branch & customer
• Personal Visit to Customer / Joint Visit with Credit Manager; 4. Rigorous follow-up
• Analyze complaint
• Seek resolution post discussing with Customer

Job description

Role & responsibilities

Job Name Relationship Manager

Job Title : Relationship Manager

*IC Individual contributor

Job Purpose

To run initiatives in line with key objectives of the Business in order to attain the banks objective of business leadership.

Key Responsibility Areas :

• 1 Plan the branch visits detailing the coverage every week
• 2 Meeting the branches during the morning meeting - every branch once a month
• 3 Scoping the customer for lead/joint calls OR make use of available resources in the branch for leads/joint calls
• 4 Planning the catchment area activity/scoping for lead generation/joint call
• 5 Ensure activation from the activities above and review of branch performance/resource wise performance/review with CH as and when required.
• 6 Creating excitement in branches/spot sanctions/contests/recognition program
• 7 Check CRM daily and review the leads/update follow up leads/with dates
• 8 Document branch meeting through Cogent/mails

Lead generation/logins

• 1. Planning the above so that it translates into 2 calls per day/2 appointments per day
• 2. Send the communication to the customer on documents required
• 3. Follow up the on the calls made for documents/arrange for pickup of documents
• 4. Check for completeness of documents
• 5. Go through the Financials/bank statements for churn/bounces/interest servicing as per product
• 6. KYCs

Cross Selling

• 1. To be the one-stop shop for each of our Express OD clients and provide suitable gamut of financial products such as
• Insurance, CASA, Credit Cards, Other Assets Products as required by the customer.
• 2. Monitor and track Leads.

Renewals

• 1. Work on the renewals in advance for customers who are not getting auto renewed
• 2. Mail to the respective customers on docs required for renewal
• 3. Follow up weekly twice for docs
• 4. Arrange for collection of documents
• 5. Check the documents for completeness
• 6. Study the financials/bank statements/churn/interest servicing/aberrations from the stated nos as per product requirement
• 7. Speak to the customer for addressing issues/aberrations
• 8. For renewals overdue and having genuine delay put up for extensions

Churn into WC account

• 1. Post disbursement ensure that all business churn comes to bank account
• 2. If OBA waiver required/check for justification/check for churn/put up to the authority
• 3. If not inform the customer on closure of OBA/levy of 2% penalty

Call Memos

• 1. Express OD Monitoring to happen basis central triggers, customers falling in triggers and if not contacted virually to be met by RM as required frequency.

Delinquency management

• 1. Depending upon severity of each case - Customer Call for servicing Interest.
• 2. Email communication to Branch & customer
• 3. Personal Visit to Customer / Joint Visit with Credit Manager; 4. Rigorous follow-up

Complaints : CRM / MD / PNO / CRO

• 1. Analyze complaint
• 2. Seek resolution post discussing with Customer