Relationship Manager

Abacus Consultants; Hindaun; On-site; INR 600,000 - 900,000; Full time

Job summary

Abacus Consultants in Rajasthan is seeking a Relationship Manager to drive branch-led initiatives, lead generation and cross-selling across financial products.

The role focuses on managing branch visits, customer acquisitions, renewals, churn management, and delinquency handling, with emphasis on CRM updates and timely follow-ups.

Ideal candidates will coordinate with branches, customers, and Credit/Branch teams to meet banking objectives and enhance customer satisfaction.

Responsibilities

• Plan branch visits and weekly coverage.
• Meet branches during the morning meeting monthly.
• Scope customers for leads or use branch resources for leads/joint calls.
• Plan catchment area activities for lead generation and joint calls.
• Ensure activation from activities and review branch performance.
• Review performance with CH as required.
• Create excitement in branches with spot sanctions and recognition programs.
• Check CRM daily and update/follow up leads with dates.
• Document branch meetings through Cogent or emails.
• Plan to translate activities into 2 calls and 2 appointments per day.
• Send communication to customers on documents required.
• Follow up on calls for documents and arrange pickup.
• Check document completeness.
• Review financials/bank statements for churn/interest servicing per product.
• KYC\'s.
• One-stop shop for Express OD clients with insurance, CASA, credit cards, etc.
• Monitor and track leads.
• Work on renewals in advance and email docs.
• Follow up weekly twice for docs.
• Arrange collection of documents.
• Check documents for completeness.
• Study financials/bank statements/churn/abberations.
• Speak to customer addressing issues.
• For overdue renewals, push for extensions.
• Post disbursement ensure churn goes to bank account.
• If OBA waiver required check justification; if not inform customer on closure or 2% penalty.
• Express OD Monitoring to happen based on central triggers.
• Customer calls for servicing interest.
• Email to Branch & customer.
• Personal visit to customer / joint visit with Credit Manager; rigorous follow-up.
• Analyze complaints; seek resolution after discussion with customer.

Job description

Role & responsibilities

Job Name Relationship Manager

Job Title : Relationship Manager

*IC Individual contributor

Job Purpose

To run initiatives in line with key objectives of the Business in order to attain the banks objective of business leadership.

Key Responsibility Areas :

Actionable

Branch Management

• 1 Plan the branch visits detailing the coverage every week
• 2 Meeting the branches during the morning meeting - every branch once a month
• 3 Scoping the customer for lead/joint calls OR make use of available resources in the branch for leads/joint calls
• 4 Planning the catchment area activity/scoping for lead generation/joint call
• 5 Ensure activation from the activities above and review of branch performance/resource wise
• performance/review with CH as and when required.
• 6 Creating excitement in branches/spot sanctions/contests/recognition program
• 7 Check CRM daily and review the leads/update follow up leads/with dates
• 8 Document branch meeting through Cogent/mails

Lead generation/logins

• 1. Planning the above so that it translates into 2 calls per day/2 appointments per day
• 2. Send the communication to the customer on documents required
• 3. Follow up the on the calls made for documents/arrange for pickup of documents
• 4. Check for completeness of documents
• 5. Go through the Financials/bank statements for churn/bounces/interest servicing as per product
• 6. KYCs

Cross Selling

• 1. To be the one-stop shop for each of our Express OD clients and provide suitable gamut of financial products such as Insurance, CASA, Credit Cards, Other Assets Products as required by the customer.
• 2. Monitor and track Leads.

Renewals

• 1. Work on the renewals in advance for customers who are not getting auto renewed
• 2. Mail to the respective customers on docs required for renewal
• 3. Follow up weekly twice for docs
• 4. Arrange for collection of documents
• 5. Check the documents for completeness
• 6. Study the financials/bank statements/churn/interest servicing/aberrations from the stated nos as per product requirement
• 7. Speak to the customer for addressing issues/aberrations
• 8. For renewals overdue and having genuine delay put up for extensions

Churn into WC account

• 1. Post disbursement ensure that all business churn comes to bank account
• 2. If OBA waiver required/check for justification/check for churn/put up to the authority
• 3. If not inform the customer on closure of OBA/levy of 2% penalty

Call Memos

• 1. Express OD Monitoring to happen basis central triggers, customers falling in triggers and if not contacted virtually to be met by RM as required frequency.

Delinquency management

• 1. Depending upon severity of each case - Customer Call for servicing Interest.
• 2. Email communication to Branch & customer
• 3. Personal Visit to Customer / Joint Visit with Credit Manager; 4. Rigorous follow-up

Complaints : CRM / MD / PNO / CRO

• 1. Analyze complaint
• 2. Seek resolution post discussing with Customer

Preferred candidate profile

Perks and benefits